Posts by Boelter Lincoln
A Theory of Brand Motivation
Let’s talk about the Hierarchy of Brand. Whenever your brand became a brand, there was a most basic need to fulfill with your audience.
Read MoreRobin Williams, Edelman and the PR Balancing Act
Know when to speak and when to stay silent, be respectful and choose your words wisely.
Read MoreDon’t Throw Out That Napkin!
When it comes to brainstorming, the ideas go where you go, they are where you are, and they come from where you’ve been.
Read MoreOnline Banking: Optimizing for the “Anytime, Anywhere” Customer
Today’s consumer expects to easily interact with their bank from anywhere in the world at any time and with any mobile device – regardless of its screen size or technology.
Read MoreSome Things Stay the Same While Others Change Drastically in Beverage Marketing
The playbook for the next few years will be driven by the millennial generation (I know, I’m tired of hearing about them also). However, we can’t ignore the power they have in the marketplace.
Read MoreFollow the iBeacon to Revolutionize Your Marketing Efforts
Smart marketers should be developing new and innovative applications to improve customer experience, sales and all-around performance.
Read MoreDealing with Unintentional Crowd-Sourcing
As marketers, we carefully construct strategic marketing plans and campaigns to position our brands and target specific consumer groups. However, there can be surprises or unexpected responses that can either elevate or destroy your business. What should you do when the public (or a segment thereof) takes control of your brand?
Read MoreCourse Corrections: Seven Reasons to Change Your Marketing Plan
Like classic investment strategies, marketing plans are designed for long-term growth, not short-term returns.
Read MoreKnow When to Hold ‘em…
When you own a piece of a company and the company’s fundamentals are solid, you should remain an owner, right? Right. So, what are your campaign’s fundamentals?
Read MoreActivism Through Consumerism’s New Medium
I recently sat down with Steve Daniels on Newsradio 620 WTMJ to talk about how companies can use social media marketing to really enhance their corporate social responsibility efforts.
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