Posts by Boelter Lincoln
Magic in a Bottle
While Grey Goose, Patron, Hendrick’s and countless others are all quality products, their success is not driven by the spirits in the bottle.
Read MoreDo You Know Your Community Manager?
In light of Monday’s now infamous social snafu on behalf of the US Airways Twitter account (and arguably the most epic social media fail of 2014 thus far) it really begs the question – just who is manning your social communities and most importantly, should they be?
Read MoreHow to Properly Manage Expectations – Part Two
Knowing your audience means knowing the elements of your audience. Yes, you manage an “Audience Structure.”
Read MoreHow to Properly Manage Expectations – Part One
Here’s a gravely important truth: The goal of advertising is NOT sales.
Read MoreThe Endless Winter of 2014’s Impact on the Travel Industry
Only a few days away from March and I’m watching the weather forecast for the next two weeks. Unfortunately, it looks like nothing but more arctic outbreak, polar vortex, and bone-chilling cold well into March. What does this crazy cold winter in the middle and eastern parts of the United States mean for the travel…
Read MoreContent is King in Financial Services Marketing
Content marketing is ideal for financial services, as financial products are often quite complex and there is no “one-size-fits-all” option that works for everyone.
Read MoreIt Is Now Official: Information is More Valuable Than Oil
Over the next few years, it is estimated that more than 6% of all ad revenue in the world will be collected by Google.
Read MoreThey Said What?! Managing an Online Reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Read MoreWe Drink (and Buy) With Our Eyes
A strong brand identity and package is imperative for commercial success in this highly competitive category.
Read MoreWhere’s the remote? Entertainment in the year 2024
The revolution of distributing original television shows (not on television) was formally acknowledged as being “for real” about 10 years ago, at the 65th Primetime Emmys in 2013.
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