





Visit Middleton is the official destination marketing organization of Middleton, Wisconsin. Known as “The Good Neighbor City”, Middleton’s welcoming community offers ample dining, recreation, and commerce to its visitors and locals alike. After undergoing the BRAND+ process with Visit Middleton, B+L developed the framework and foundation to build an engaging brand and employ a strategic multi-channel tourism campaign. Partnering with Visit Middleton, B+L has built a robust library of assets through video and photo shoots to accompany the brand’s many outreach efforts.