Visit Middleton’s new website was developed to showcase the new brand and enhance user experience. With clear navigation, guided content, and optimized key landing pages, users are able to easily explore the middle things.






Known as “The Good Neighbor City,” Middleton’s welcoming community offers ample dining, recreation, and commerce to its visitors and locals alike. So, when their official destination marketing organization sought help from B+L for branding, advertising, and social needs, we knew there would be a lot of room to meet in the middle.
After undergoing the BRAND+ process with Visit Middleton, B+L developed the framework and foundation to build an engaging brand and employ a strategic multi-channel tourism campaign while simultaneously building a robust library of assets through video and photo shoots.