Marketing IQ #37: Mike Desisti on Photojournalism Ethics + Award-Winning Photos

  Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he’ll never use it. Find out why!…

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Marketing IQ #36: Scott Winklebleck, Website Design Trends + Tajin on Melon

   Episode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should say goodbye in 2024 and how new technology is influencing new trends. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts…

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Marketing IQ #34: Foul Mouth Creative + Advertising That Sticks With You

   Episode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative – Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel talk about what makes good creative and the inspiration they derive from pigeons. Check out the Foul Mouth Creative…

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Marketing IQ #33: Foul Mouth Creative

Marketing IQ #33: Foul Mouth Creative + Being a Complex, Weird, Wild, Wonderful Human

   Episode 33 features the co-founders and masterminds behind the women-owned Foul Mouth Creative – Jourdan Huys and Rachel Carlson. In part 1, Jourdan (a former B+L intern) and Rachel share their journeys in the agency world to what it’s like to running their own indie agency in a traditionally male-dominated industry. Listen and subscribe to the…

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Marketing IQ #32: DJ Shawna, Milwaukee Bucks + Sharing Love

   Episode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience cheering as a DJ. From cold calls and working Milwaukee bars to becoming the favorite DJ of Giannis, DJ Shawna…

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Marketing IQ #31: Martin Moore, Becoming an Influencer + Koss

   Episode 31 features Martin Moore, filmmaker and director for Koss. But he’s so much more. A former mechanic, Moore’s photography passion led to bigger and more creative endeavors. Learn more about how Moore changed his career path and gained popularity in the photography world, the radio and podcasting airwaves, and as a Milwaukee…

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Marketing IQ #30: B+L Making Moves During COVID

   Episode 30: On the newest Marketing IQ podcast, Andy Larsen, partner and VP at Boelter + Lincoln, shares his thoughts on workplaces in the time of COVID, where the marketing industry is headed and his experiences in the ad agency biz. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify Follow Boelter +…

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Marketing IQ #27: Podcast Pivots, NBA Branding + Kane Pitman

   Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You’ll also hear about the NBA’s international branding plans and more…

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Marketing IQ #26: Good City Brewing + Seeking the Good in a Crisis

   This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during this…

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