GENERAL

While the “Get Happy” ad was a gamble to some extent, it was a smart gamble and one with a very high upside.

Somewhere around 200, we were introduced to terms such as “behavioral targeting” and, more recently, “retargeting. “

How many times in the last year have you heard the mantra that “print is dead – and magazines are dying”?

In effort to contradict their stereotypical pushy, pressure “buy from me now” attitude, media sales reps can actually make your day. more

2013 marks a year that will see a renewed emphasis placed on big data and privacy – for both marketers and consumers. more

The case can also be made that water may be the most dominant issue we face in the coming years. more

I recently found out at the first ever Adworkers Music Trivia Night that I’m no music genius. more

Why does it seem like these old icons of bad taste are driving the creative direction… more