GENERAL

There are a number of new and exciting (to a tech geek like myself anyway) digital marketing options that you may want to include in your 2014 plans.

In the past, the main reason people didn’t subscribe to cable or satellite was largely financial. However, lately the motivation is to make a statement rather than to save money.

After spending four hectic days at the Summer Outdoor Retailer show in Salt Lake City, one thing that is certain is that the outdoor gear category appears to be booming.

Recently, the Federal Trade Commission (FTC) sent letters to Google, Yahoo!, Bing and 20 other heavily trafficked search engines warning them they must clearly and prominently distinguish paid search (advertising) from natural search results.

Buried among the personal drama and pitch-perfect period depiction, however, there are some advertising lessons to be learned – like the beauty of simplicity.

I have to plan beyond a mobile device. It’s imperative that I think about the context in which the messaging is received.

Examples of smart phone addiction are everywhere.

The overall concept of the purchase funnel seems so simplistic now. Brands simply needed to create awareness, generate interest and then tell the consumer how and where to purchase their products.

This multiscreen phenomenon is growing almost in direct proportion to the explosion of mobile connectivity.

Now only one year short of his 80th birthday, Brooks is not slowing down and he continues to connect people and properties.