Boelter + Lincoln, blog, social media

Welcome to 2016! Thanks to an ever-evolving social media industry, 2015 absolutely flew. Looking forward, the New Year means a clean slate and endless (read: exciting!) possibilities. A renewed emphasis on content marketing was evident in 2015. There were more attempts by – and success stories of – brands creating more personalized connections and seamless…

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Boelter + Lincoln, blog, Star Wars

The newest installment of the Star Wars franchise opens in theaters next week. Count me as one of millions who are excited to see what new terror has developed three decades after Luke Skywalker and the Rebel Alliance claimed victory over the evil Empire in that galaxy far, far away. Maybe it’s financial ruin? Okay,…

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Boelter + Lincoln, blog, Facebook at Work

Chances are, at some point, you’ve logged onto Facebook while at work. Especially if you’re a millennial. According to Forbes.com, nearly two-thirds of employees visit non-work-related websites, including online shopping sites like Amazon, each day. But is that a bad thing for productivity? In an Inc.com article titled How Much Time Do Your Employees Waste…

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Boelter + Lincoln, blog, AMA, Health Care

Say your job description was: stay at home and watch television. Sweet, huh? Well during your hard day at work, you would see roughly 80 commercials for prescription drugs. That number has been growing since 1986, when ads for Seldane began appearing – the first ever from a major pharmaceutical company. In fact, since the…

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Boelter + Lincoln, blog, crowdsourcing

Every successful business starts with a great idea… and a full business plan, production resources, a marketing campaign and, of course, the means to bring it all to life. Traditionally, entrepreneurs would have to reach out to investors for funds in exchange for shares of the business or profits. But thanks to sites like Kickstarter…

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Boelter + Lincoln, blog, streaming music

As a music lover, I still remember my first music streaming experience like it was yesterday. It was a hot, muggy August night and as an undergrad working a summer job I didn’t have the privilege of air conditioning. To combat my insomnia, I scoured the web for new music to pass the time and…

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In the U.S., about half of new businesses survive their first five years, and even fewer (one-third) make it to ten. But thanks to business incubator programs, these odds are improving. Last week FaB Wisconsin, the state’s food and beverage industry consortium, launched its own incubator-like program called FaBcap – a food finance and business…

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Boelter + LIncoln, blog, marketing to moms

Marketing to moms is big business. It’s so big that there was a three-day conference on it in New York City recently. Advertising agencies and top brands such as Hasbro, Unilever, Nickelodeon and NBC Universal gathered to share their latest research which reinforces why moms are the single largest purchasing group in the world. While…

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Boelter + Lincoln, blog, health care

Talk to any fitness fanatic, physician or health magazine editor and they’ll tell you a healthy lifestyle begins in the kitchen. In fact, 41% of Gen Z and 26% of Gen X’ers said they would be willing to pay more for healthy food, increasing the adoption of healthier eating habits as part of a holistic…

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Boelter + Lincoln, blog, beverage, SABMiller, AB InBev

One of my favorite childhood memories was popcorn, a bottle of pop, and watching King Kong battle Godzilla on late night television. You always had a favorite, depending on your proclivity for apes or lizards, and there was always a clear winner and loser. No resident of Tokyo would ever imagine that the two giants…

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