B+LOG

When it comes to fan experience, only one team with nearly 100 years of dedication, beer drinking, football-loving Americans has the liberty to say they’re The Best Fans in the NFL, according to Forbes. It’s no surprise that Packers fans thrive on voicing their emotions via social media. Whether it’s a green and gold selfie…

While scrolling through Facebook at work last week, I came across a New York Times opinion editorial imploring readers to quit using social media if they want to advance their careers. Although I agreed with many of author Cal Newport’s points – particularly about social’s addictive, distracting, narcissistic nature – I immediately considered writing a…

“If you didn’t put it online, it never happened.” It’s not a new idea that if you want your brand to stay relevant (especially with millennials) you need to find a way to keep in touch with the outlets consumers are using most often. Television is certainly not dead, but it doesn’t reach the masses…

Unsolicited emails are an annoying fact of life. I begin every morning by wading through dozens and dozens of them, deleting at least 90 percent. Ironically, once I’m finished, I often begin sending unsolicited emails myself. This is probably true for many businesspeople. While person-to-person networking, inbound marketing and social media interactions are all important…

Millions of people across the U.S. are trying to “catch ‘em all.” No, it’s not the ‘90s, but Pokémon Go has the all-so-coveted attention of the modern millennial consumer. What better way to intrigue a generation resisting the urge to plunge into traditional adulthood than to pique their childhood interests? Google startup  Niantic, the studio…

As Heraclitus said, “The only thing that is constant is change.” Google lives by that mantra. Not only does their name doodle change (almost) daily on the homepage, the search engine has made many updates to their ad platform during the last few months. To keep up with competing ad platforms, there are some key…