Boelter + Lincoln, blog, snack food packaging

Re-Packaging America’s Healthy Snack Industry

We’ve always been a world that snacks; from the introduction of Oreos in the 1910s, Twinkies and Fritos in the ‘30s and M&Ms in 1941, which were a way to send heat-resistant chocolates to WWII soldiers. In the ‘60s and ‘70s snacks as a convenience item blew up – the less assembly required to make…

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Life on Earth® (the brand)

I always attempt to describe brands as entities so complex, they rival human physiology. With fears, goals, strengths, weaknesses and so on, well-orchestrated brands use personas so adeptly, they feel like friends and neighbors. Before any one of us knew it, we found a friend in Coca-Cola, we have relationships with our Apple device, our…

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Boelter + Lincoln, blog, travel, millennials

Wanderlust or Bust: How Millennials Are Reshaping Travel

It seems that every time I go online I see endless pictures of 20-somethings posing on Machu Picchu, Facebook check-ins to New Orleans’ Café du Monde and Pinterest boards filled with maps, travel tips and the word “Wanderlust” overlaid an obscure landscape image. There’s no doubt about it, millennials have been bitten by the travel…

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Boelter + Lincoln, Blog, social finances

Financial Industry Embracing Social Media

People expect certain businesses to be available 24/7 and especially their customer service departments. Many banks offer customer service phone lines for 24-hour support, but more and more are turning to a new medium – social media. These social media platforms, specifically Twitter and Facebook, are becoming a permanent outlet for customer interaction. As digital…

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Boelter + Lincoln, Ad Blockers, Blog

How to Beat Ad-Blockers in 2016

A new year always brings different developments and challenges for professional communicators, and 2016 is no exception. This year will be unique in the sense that marketers and publishers must work together to solve a common problem: ad blocking. With the rise of ad-blocking technology (up over 41% last year), digital marketers must become the…

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Boelter + Lincoln, blog, Heineken

Heineken’s “Moderate Drinkers Wanted” Spot: Freud Would Approve

Like all major brewers, Heineken regularly launches responsible drinking campaigns, and with good reason. It helps them to stave off undue regulation, keep advocacy groups in check and generally look responsible and civic-minded—while still raising brand awareness. Unfortunately, many of these campaigns are so creatively lackluster that they seem like an afterthought, leaving no lingering…

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Boelter + Lincoln, blog, social media

5 Social Media Predictions for Marketers in 2016

Welcome to 2016! Thanks to an ever-evolving social media industry, 2015 absolutely flew. Looking forward, the New Year means a clean slate and endless (read: exciting!) possibilities. A renewed emphasis on content marketing was evident in 2015. There were more attempts by – and success stories of – brands creating more personalized connections and seamless…

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Boelter + Lincoln, blog, Star Wars

A Financial Marketing Lesson from Star Wars

The newest installment of the Star Wars franchise opens in theaters next week. Count me as one of millions who are excited to see what new terror has developed three decades after Luke Skywalker and the Rebel Alliance claimed victory over the evil Empire in that galaxy far, far away. Maybe it’s financial ruin? Okay,…

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Boelter + Lincoln, blog, Facebook at Work

Facebook Might Actually Make you More Productive at Work

Chances are, at some point, you’ve logged onto Facebook while at work. Especially if you’re a millennial. According to Forbes.com, nearly two-thirds of employees visit non-work-related websites, including online shopping sites like Amazon, each day. But is that a bad thing for productivity? In an Inc.com article titled How Much Time Do Your Employees Waste…

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Boelter + Lincoln, blog, AMA, Health Care

The AMA versus $4.5 Billion

Say your job description was: stay at home and watch television. Sweet, huh? Well during your hard day at work, you would see roughly 80 commercials for prescription drugs. That number has been growing since 1986, when ads for Seldane began appearing – the first ever from a major pharmaceutical company. In fact, since the…

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