Taco Bell: Going Healthy, Staying Real
I’ve always had a guilty, secret thing for Taco Bell … and now it is following me to work. In the past week, I came across two completely unexpected news items about Taco Bell and, in the process, gained a…
Butterfinger Batters Bears on Thursday Night Twitter
The Chicago Bears’ 35-14 trouncing by the Packers wasn’t their only embarrassing, real-time loss on a national media outlet last Thursday. They were also manhandled on Twitter … by the Butterfinger candy brand. The action began in the first quarter,…
Disney/Netflix: The sky is falling! Or not.
Disney’s recent decision to leave Netflix and start its own streaming services sent shockwaves from Madison Avenue to Main Street. Like the Disney character Chicken Little, people nationwide wondered aloud if the sky was falling. Not only did the split…
No, Influencers are Not Ad Buys
If you are even slightly involved in advertising or PR, you’ve probably heard the term “influencer marketing." From fashion to fitness, these digital mavens have established themselves as worthwhile, non-traditional media outlets for brands to leverage. It may come as…
Micro Data, Macro Strategies: MMS ‘17 Highlights
Now in its sixth year, the Modern Marketing Summit (MMS) in Chicago has grown into a globally significant showcase of the latest marketing trends. This year’s conference had a heavy focus on the future of artificial intelligence, but also provided…
What’s Your Unicorn?
When you were young, you most likely learned about a mythical creature called a unicorn. Back then, you probably loved the mystery around something that you could never see in real life. The spirit of the unicorn is what drove…