What’s Your Unicorn?
When you were young, you most likely learned about a mythical creature called a unicorn. Back then, you probably loved the mystery around something that you could never see in real life. The spirit of the unicorn is what drove…
Get the ‘Spin’ on Millennials
In a world where intricate technology like augmented and virtual reality is advancing at rapid speeds, many of us are left wondering: How can a simple fidget toy be enough to put an increasingly impatient and unimpressed generation into a…
Not Anymore! How Safari Updates Impact Ads
Last week at their developer conference, Apple announced two new updates to its forthcoming Safari browser release (macOS High Sierra) – auto-play video disablement and third party ad tracker blocking. With so many headlines about ad blocking and consumer privacy,…
Will AR Enter the Social Media Mainstream?
It’s hard to deny our innate urge to have the best and newest of technology. It seems that every time I log onto my computer I come across a new kind of camera, app, phone, you name it. The latest…
Influencer Marketing: How to Find Quality Brand Friends
Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As…
Snapchat Making Ads Fun For Millennials
Social advertising just keeps growing and growing! It can be a little overwhelming to keep up with all the platforms and new ad technologies coming out month after month. Everyone knows about – and many of us use – top…