B+LOG
Millennials Surfing For Health Care Value
Millennials might not seem like the target audience for a health care marketing campaign, but the truth is, they should be. Millennials have surpassed Gen Xers as the largest generation in the U.S. labor force, according to the Pew Research Center, and they’re bringing unique health needs with them. Combine that with their $2.45 trillion…
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Organizational Culture: Not Just a Buzzword
“Organizational culture” is a buzzword that I used to be skeptical of, particularly in relation to agency management. In the dog-eat-dog world of advertising, it just seemed too squishy. Why not let hard data (like billing projections and balance statements) drive management discussions? Certainly, that’s the safe, CYA approach; having a quantitative rationale makes any…
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Big Changes at Google Will Impact Marketers
As Heraclitus said, “The only thing that is constant is change.” Google lives by that mantra. Not only does their name doodle change (almost) daily on the homepage, the search engine has made many updates to their ad platform during the last few months. To keep up with competing ad platforms, there are some key…
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HOW Design Live 2016
“When you make something no one hates, no one will love it.” While I didn’t agree with everything that Fredrick Ost and Magnus Berg presented during their breakout session at the HOW Design Live annual conference last week, this quote from the founders of Swedish design firm SNASK really struck me. It dared all of…
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New Technology Simplifying Insurance Claims
Nobody likes having to pay for insurance. The only time you’re glad you have insurance is after something bad happens. And that feeling of relief is usually short lived. That’s because the claims process is only slightly less painful than major dental work. It’s time consuming and frustrating. I know from experience. After a bad…
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Telemedicine & The Disappearing Waiting Room
Willy Wonka character Veruca Salt said it best: “I want it NOW!” We live in a society that demands goods and services on the spot. With a few clicks of a button we are guaranteed an Amazon same-day delivery, an Uber in the driveway and Blue Apron dinners on our doorstep. To add to that…
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Evaluating Influencer Marketing Proposals
The rise of social media has altered literally every facet of marketing communications, and perhaps none as much as public relations. Like many long-time PR professionals, I’ve slowly come to grips with the changing rules of the media relations game – starting with what constitutes “media.” While traditional media and professional journalists are still important,…
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Marketing to Millennials: The Savings Generation
Are you tired of hearing about millennials yet? Well it’s time to get used to the conversation, because this group isn’t going anywhere anytime soon. Financial and marketing industries are quick to analyze their habits because soon they’ll have the most spending power of any generation. And, as it turns out, we may have something…
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Transparency: The New Mantra For Food Marketing
Whether it’s consciously or subconsciously, everyone has different criteria of what they are looking for when they go to the grocery store. Traditionally, these factors have been price, taste and convenience. Recently, however, the consumer’s decision process has been evolving. According to a recent study, most consumers want their food to meet these four factors:…
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Talking Money with Millennials
Financial institutions marketing to millennials isn’t groundbreaking. The truth is, the ones that don’t are likely to die off with their current customers. The challenge has always been getting the attention of the largest age demographic in the U.S. One of the favorite communication tools of this demographic is Facebook. So when the social media…
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