B+LOG
Employee Wellness Programs Move to Center Court
Employee health and wellness programs are nothing new – as early as the 1880s, the head of National Cash Register met employees for horseback rides before work. In the 1900s, Milton Hershey built a leisure park for his employees as a place to blow off steam. While formal programs to promote work-life balance started to…
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Podesta, Achor Keynotes Among 2015 WIGCOT Highlights
Every March 1,000 tourism professionals meet for the Wisconsin Governor’s Conference on Tourism (WIGCOT). This is a time for destinations, attractions, hotels and industry partners to share their successes, learn about new trends and to plan for the upcoming tourism season. This year the conference was held in La Crosse along the banks of the…
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Oculto: Great Idea or Gimmick?
You’ve gotta love the irony. On Friday, March 13th, brewing giant Anheuser-Busch (whose Super Bowl ad skewered esoteric craft beers) introduced its newest product, Oculto – which, IMHO, seems pretty darned esoteric. A tequila-flavored brew, Oculto is infused with blue agave and aged in tequila barrels. It promises drinkers “a multi-sensory experience” and certainly the…
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You Shouldn’t Need an App to Read Your Health Food Label
Every year consumers are inundated with foods promising to help them lose weight, fit into their favorite pair of skinny jeans and make them feel like a million bucks. This is understandable — considering the obesity statistics from a recent Nielsen global health and wellness study concluded that the percentage of overweight adults has increased…
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Don’t Let Your Bank Miss the Mobile Train
Most financial institutions understand the importance of hopping aboard the mobile train. After all, that train is running on some serious steam – in fact, research from the Pew Center Research now shows nearly three in five American adults own a smartphone. Yet, banks and credit unions still haven’t taken full advantage of the opportunities…
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Demographic Selfie: A Millennial Mom Analyzes Her Peers
A lot of attention and effort has been put toward marketing to millennials in recent years, and for good reason. This incredibly large and growing audience of 18-34 year-olds has enormous spending influence and is changing the way we as marketers target them. A lot of generalizations are made about them too – they’re entitled,…
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SUPER BOWL ADS: “King of Beers” Accidentally Shoots Sibling
In case you missed it, the most controversial ad of the 2015 Super Bowl wasn’t the sleazy, cheesy Carl’s Jr. “Au Naturel” offering, or T-Mobile’s Kim Kardashian pseudo-spoof, or even that depressing dead kid spot from Nationwide. While all drew their fair share of criticism, the one that generated the most unexpected firestorm comes from…
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Back to Basics
Instead of focusing on the next big trend, hottest technology or newest algorithm, why not redirect that energy and focus on mastering the basics?
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Hand Crafted Beer. Poorly Crafted Names.
The shame of it is, many of the worst offenders are great beers – beers that would otherwise get a lot more attention.
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2015: The “Year of Visual Content” (Again)
We’ve already experienced this shift towards visual content and visual-based networks, a larger question is, what further innovations will 2015 hold?
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