B+LOG
VIRTUAL REALITY: The new Hitchhiker’s Guide to the Galaxy
For years, virtual reality (VR) has been just out of reach, existing only on the big screen through sci-fi films and fantasy. We have been anxiously awaiting the age of flying cars, time machines, aliens and home automation. Well, time’s up! We want to travel to Berlin for The Festival of Lights and then off…
Read More
New thoughts on Snapchat (an open letter)
Dear skeptical, grizzled, Boomer marketing professional, Does the mere mention of “Snapchat” make the hair on the back of your neck stand up? Yeah, well…me too. I’m afraid we’re both going to have to get over it. I know what you are thinking…how can you trust a company that is synonymous with sexting and…
Read More
DOT-BANK: New Domains offer Security, Branding opps
It’s not easy to stand out among the vast sea of .coms and .nets across the gargantuan cyberspace we call the internet. Any small distinction can help separate one site from another. Soon, banks and insurance companies will have a small claim to some unique turf with the introduction of .bank later this month and…
Read More
E-Sign Your New Bank Account
Perhaps the biggest draw to mobile devices is their immediacy. You’re always just a touch or click away from knowing a piece of trivia, getting directions to a new restaurant, or even transferring funds between accounts. Yes, mobile banking is on the rise. According to the Federal Reserve Survey for 2015, 52 percent of smartphone…
Read More
Don’t Ignore the Obvious: Content Marketing Insights from Chad Pollitt
Like many conferences, last week’s 2015 Experience Inbound event highlighted a number of best practices that are seemingly obvious, yet often ignored. Chad Pollitt’s presentation was a prime example. Pollitt, the co-founder of Relevance.com, discussed the need for consistency in an organization’s content marketing plan. With over 3 million pieces of content being written and…
Read More
Latest Trend in Health Care? Death.
My grandfather was in a hospital bed refusing open-heart surgery. And, it was several days of old-man stubbornness until I drove up to pay him a visit. I, as his favorite grandchild, successfully convinced him to let the good doctors get in there to fix things. Fast-forward a year or so, and he still wasn’t…
Read More
“DAYPARTS ARE DEAD”: New Reality…or Streaming Network Spin?
As television and cable networks begin revealing their new programming for the 2015-2016 upfront season, we are seeing how networks and online streaming services are trying to change the ad industry’s mindset. As such, we are being fed sound-bites such as “Dayparts are dead”, which was the mantra of Turner (TNT/TBS) upfront event earlier this…
Read More
Video Stealing the Spotlight in Health Care Marketing
Other than the influx of digital health care wearables and apps released in the past few years, the biggest catalyst in the digital health movement came last week with UnitedHealthcare’s announcement of its partnership with Doctor on Demand. This new app allows patients to connect with board-certified doctors and psychologists at their leisure for quick…
Read More
Don’t be a Social Media Recluse this Travel Season
Regardless of the games that Wisconsin’s weather may be playing on us, we’re on the cusp of the 2015 peak travel season! For many families, couples and adventure seekers, this means a way to unplug from the daily grind and recharge the internal batteries. But for travel/tourism destinations and brands, this is your proverbial two-minute…
Read More
Bank Marketers Look to Gamification
Games are fun. That’s why they’re called games. Webster’s Dictionary uses words like “diversion” and “amusement” when defining the word “game.” Now, in our ever-growing mobile world, “gamification” has emerged as a major force in marketing. Companies from Nike to Verizon have created mobile apps that deliver basic information and trackable goals to users through…
Read More