B+LOG
How Fitness Apps Measure Up
Recently, I competed in the longest bike race of my life. In total, I spent 12 hours on a bike. I’ve run plenty of races, but biking felt like a whole different animal. I’d been training, but I still got the usual pre-race jitters. Since the race was so long, pacing was important. I needed…
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AN EXPANDING UNIVERSE: Augmented Reality and B2B
Last week’s blog looked at the meteoric rise in the use of virtual reality (VR) apps by consumer marketers, particularly in highly discretionary, visually driven segments like tourism. This week, we’ll look at the use of a similar technology, augmented reality (AR), in a very different universe – business-to-business (B2B) marketing. We’ve already defined virtual…
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VIRTUAL REALITY: The new Hitchhiker’s Guide to the Galaxy
For years, virtual reality (VR) has been just out of reach, existing only on the big screen through sci-fi films and fantasy. We have been anxiously awaiting the age of flying cars, time machines, aliens and home automation. Well, time’s up! We want to travel to Berlin for The Festival of Lights and then off…
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New thoughts on Snapchat (an open letter)
Dear skeptical, grizzled, Boomer marketing professional, Does the mere mention of “Snapchat” make the hair on the back of your neck stand up? Yeah, well…me too. I’m afraid we’re both going to have to get over it. I know what you are thinking…how can you trust a company that is synonymous with sexting and…
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DOT-BANK: New Domains offer Security, Branding opps
It’s not easy to stand out among the vast sea of .coms and .nets across the gargantuan cyberspace we call the internet. Any small distinction can help separate one site from another. Soon, banks and insurance companies will have a small claim to some unique turf with the introduction of .bank later this month and…
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E-Sign Your New Bank Account
Perhaps the biggest draw to mobile devices is their immediacy. You’re always just a touch or click away from knowing a piece of trivia, getting directions to a new restaurant, or even transferring funds between accounts. Yes, mobile banking is on the rise. According to the Federal Reserve Survey for 2015, 52 percent of smartphone…
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Don’t Ignore the Obvious: Content Marketing Insights from Chad Pollitt
Like many conferences, last week’s 2015 Experience Inbound event highlighted a number of best practices that are seemingly obvious, yet often ignored. Chad Pollitt’s presentation was a prime example. Pollitt, the co-founder of Relevance.com, discussed the need for consistency in an organization’s content marketing plan. With over 3 million pieces of content being written and…
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Latest Trend in Health Care? Death.
My grandfather was in a hospital bed refusing open-heart surgery. And, it was several days of old-man stubbornness until I drove up to pay him a visit. I, as his favorite grandchild, successfully convinced him to let the good doctors get in there to fix things. Fast-forward a year or so, and he still wasn’t…
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“DAYPARTS ARE DEAD”: New Reality…or Streaming Network Spin?
As television and cable networks begin revealing their new programming for the 2015-2016 upfront season, we are seeing how networks and online streaming services are trying to change the ad industry’s mindset. As such, we are being fed sound-bites such as “Dayparts are dead”, which was the mantra of Turner (TNT/TBS) upfront event earlier this…
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Video Stealing the Spotlight in Health Care Marketing
Other than the influx of digital health care wearables and apps released in the past few years, the biggest catalyst in the digital health movement came last week with UnitedHealthcare’s announcement of its partnership with Doctor on Demand. This new app allows patients to connect with board-certified doctors and psychologists at their leisure for quick…
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