Posts by Lisa Huebner

Recently, the Federal Trade Commission (FTC) sent letters to Google, Yahoo!, Bing and 20 other heavily trafficked search engines warning them they must clearly and prominently distinguish paid search (advertising) from natural search results.

The overall concept of the purchase funnel seems so simplistic now. Brands simply needed to create awareness, generate interest and then tell the consumer how and where to purchase their products.

Somewhere around 200, we were introduced to terms such as “behavioral targeting” and, more recently, “retargeting. “

A few months ago Business Insider published their list of The 22 Most Influential Advertising Bloggers more

When marketing to moms, there is a lot of research that talks about how they want to be marketed to. However, there is little talk on when to market to them. We know from the media planning process that general stages in life largely influence media habits and consumption. Age, sex, employment and household income…

Back in 2011, Google+ was preparing to take the world by storm. Let’s see how that is working out…more

The last thing I need is another social network to figure out but that’s the business we are in, right? {more}

We know that “social media” continues to be hot topic. There are hundreds of seminars and conferences dedicated to the subject. There are also hundreds of books detailing the need for businesses to understand how social media can (or more importantly will) impact them now and in the future. If you read only one book…

By Lisa Huebner

The one thing I learned in 2008 is that I needed to get up to speed with all things Web 2.0. That’s a hard thing to do considering it evolves every 10 seconds. So in 2008, I became active on Facebook and LinkedIn, created my own blog…