Posts by Boelter Lincoln

A month ago, I started following an oat milk brand because I thought their “fckoatly.com” campaign was full of humorous, honest writing that personified their brand. As a faithful cow-milk drinker, Oatly’s products are completely irrelevant to me, yet I follow the brand because I feel compatible with their mission and personality. The reason I…

The growth of artificial intelligence has been raising important questions, including a potentially scary one to a young copywriter: can I be replaced by AI? AI is doing some incredible things, after all, including making art. It can be difficult to determine the difference between art a human crafted and what artificial intelligence made. However,…

Twitter CEO Jack Dorsey has faced a tsunami of questioning, criticism and even replacement attempts recently as activist investors pushed the company to increase profits. Last week, he took a step toward calming those waters by announcing a host of proposed new features intended to diversify Twitter’s revenue streams and grow its user base. As…

Every year has a breakout technology, and 2020 was no different. How many people had heard of Zoom before last year, much less used it as a verb? Of course, Zoom wasn’t alone; other video conferencing tools like Microsoft Teams, GoToMeeting and HouseParty became nearly as common as phones across business, academic and personal life.…

 The advertising industry was thrown an almost unhittable curveball last spring with the onset of COVID-19. As workplaces and schools closed and major events got cancelled, ad spending ground nearly to a halt. Corporate marketing departments and agencies laid off staff, while brands struggled to find the right tone to strike – or simply…