Posts by Boelter Lincoln

Who can’t resist reading about Fold-And-Go Wooden Jigsaw Tables, Ultraviolet Dental Cleaners, Bug Vacuums and Genuine Turkish Bathrobes…{more}

Thanks to technology, marketers today have an almost infinite amount of resources at their fingertips – from search engines, to online periodicals and research databases. Add to that: social networks. Yep, I said social networks. Twitter, Facebook, Google+ and LinkedIn, combined with our growing addiction to social updates and technology that is constantly within reach,…

What do I look for when interviewing potential candidates? Character…{more}

One day I’m knee-deep working on some great projects at B+L, the next I’m a student designing for class and attending lectures…{more}

For the past four years of my life at about this time, I would be settling into my dorm, most likely bitching about the cafeteria food… {more}

Wikipedia says “insanity” is a spectrum of behaviors characterized by certain abnormal mental or behavioral patterns. These are behaviors that violate social norms… {more}

With the explosion of social media and ever more robust web content, video interviews have become an important element in many strategic marketing plans. Below, B+L’s Videographer/Editor Andrew Kazlauskas (who is also an award-winning documentary filmmaker) offers some tips for marketers getting ready to tackle online/corporate video interview projects. TIPS FOR SHOOTING INTERVIEWS: – Find…

It’s that time of year — when strategists, media buyers and creative teams lock themselves into the largest conference room possible and start brainstorming for the upcoming years’ plan for their clients. Only this time, there’s a new voice that will be contributing to the madness. Social media is no longer a fad. In fact,…