Augmented Reality: New King of the Cool Tech Hotlist

So, what’s our latest cool technology infatuation, you ask? Well, Projection Mapping and Kinect Hacking are certainly getting wide spread use, and Instagram too. However, the one that’s been getting the most buzz—and is already starting to deliver the goods for our clients—is augmented reality. Augmented reality(AR) is the art of super-imposing computer-generated content over…

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A Packer Fan’s Holiday Wine Pairing Suggestions

Let’s face it: wine snobs are easy to make fun of. Like the painfully self-absorbed Paul Giamatti character in “Sideways” they are easily portrayed as caricatures — particularly the most elevated of the breed, who actually write reviews for magazines like Wine Spectator or Bon Appetit. In my opinion, these reviews are mostly stunning, Ph.D.-level…

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Press Release SEO

A few years ago, I read a study on the “believability” of news sources that seemed a little, well, unbelievable. Essentially, it suggested that fewer and fewer people were differentiating between theoretically objective news outlets (such as newspaper sites) and less-objective outlets (like bloggers) or even non-objective outlets (like company websites or press releases). This…

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