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Boelter + Lincoln, Blog, Snapchat, Marketing

New thoughts on Snapchat (an open letter)

Dear skeptical, grizzled, Boomer marketing professional, Does the mere mention of “Snapchat” make the hair on the back of your neck stand up? Yeah, well…me too. I’m afraid we’re both going to have to get over it.    I know…

Boelter + Lincoln, Oculto, Blog, Beer

Oculto: Great Idea or Gimmick?

You’ve gotta love the irony. On Friday, March 13th, brewing giant Anheuser-Busch (whose Super Bowl ad skewered esoteric craft beers) introduced its newest product, Oculto – which, IMHO, seems pretty darned esoteric. A tequila-flavored brew, Oculto is infused with blue…