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Boelter + Lincoln, Oculto, Blog, Beer

Oculto: Great Idea or Gimmick?

You’ve gotta love the irony. On Friday, March 13th, brewing giant Anheuser-Busch (whose Super Bowl ad skewered esoteric craft beers) introduced its newest product, Oculto – which, IMHO, seems pretty darned esoteric. A tequila-flavored brew, Oculto is infused with blue…