Six Tips for Generating Media Coverage

I’ve pretty much given up explaining my job to people at cocktail parties, weddings and bar mitzvahs.  However, every now and then I get drawn into a conversation that begs for a more detailed response than “I’m in marketing.”  Typically, the doctor/lawyer/cable installer I’m talking to has only the vaguest idea of what an agency…

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Direct Mail: Not Dead Yet

“Reports of my death have been greatly exaggerated”— Mark Twain Like Mark Twain, direct mail may have been written off a bit prematurely. In fact, given the growing pervasiveness of spam filters, direct mail is probably poised for a comeback. At the very least, it offers marketers a nice complement to e-mail direct marketing. In…

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An Argument for Ghostblogging

“Ghostblogging” is a red-hot topic in social media circles, with many experts railing indignantly against it. As someone who has been ghostwriting client speeches, soundbites and quotes for nearly two decades, I’ve followed this conversation with great interest…and, admittedly, some amusement. The argument against ghostwriting revolves around authenticity and transparency. Blogs, it is felt, should…

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PRESS RELEASES 101: How not to shoot yourself in the foot

Ever wonder why announcements from some companies always seem to grab news coverage, while others get overlooked?  Obviously, it could be related to the significance of their announcements, but chances are it may also have something to do with the way those announcements were made. While Web 2.0 technology has given corporate communicators more tools…

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