Posts by Andy Larsen

Stuff happens. Curves get thrown… {more}

So, what’s our latest cool technology infatuation, you ask? Well, Projection Mapping and Kinect Hacking are certainly getting wide spread use, and Instagram too. However, the one that’s been getting the most buzz—and is already starting to deliver the goods for our clients—is augmented reality. Augmented reality(AR) is the art of super-imposing computer-generated content over…

Consumer Reports released its annual auto reliability survey and, as usual, it was picked up by every media outlet on the planet. Unfortunately, the headline in almost all of those stories referenced Ford…{more}

I’m a social media fan. No question…like punk rock, personal computers and the pill, it has changed the paradigm. It was woken people up. All good… {more}

Like most PR people, I’ve been following the “scandal” involving Burson Marsteller PR, Facebook and Google with great interest…{more}

A few years ago, I read a study on the “believability” of news sources that seemed a little, well, unbelievable. Essentially, it suggested that fewer and fewer people were differentiating between theoretically objective news outlets (such as newspaper sites) and less-objective outlets (like bloggers) or even non-objective outlets (like company websites or press releases). This…

Anyone read Tim Cuprisin’s recent OnMilwaukee.com “On Media” column titled, “That Liberal Rag?”…{more}