Boelter + Lincoln, blog, Heineken

Heineken’s “Moderate Drinkers Wanted” Spot: Freud Would Approve

Like all major brewers, Heineken regularly launches responsible drinking campaigns, and with good reason. It helps them to stave off undue regulation, keep advocacy groups in check and generally look responsible and civic-minded—while still raising brand awareness. Unfortunately, many of these campaigns are so creatively lackluster that they seem like an afterthought, leaving no lingering…

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B+L_ExpandingUniverse_blogpost

AN EXPANDING UNIVERSE: Augmented Reality and B2B

Last week’s blog looked at the meteoric rise in the use of virtual reality (VR) apps by consumer marketers, particularly in highly discretionary, visually driven segments like tourism. This week, we’ll look at the use of a similar technology, augmented reality (AR), in a very different universe – business-to-business (B2B) marketing. We’ve already defined virtual…

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Boelter + Lincoln, blog, Snapchat, marketing

New thoughts on Snapchat (an open letter)

Dear skeptical, grizzled, Boomer marketing professional, Does the mere mention of “Snapchat” make the hair on the back of your neck stand up? Yeah, well…me too. I’m afraid we’re both going to have to get over it.    I know what you are thinking…how can you trust a company that is synonymous with sexting and…

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Boelter + Lincoln, Oculto, blog, beer

Oculto: Great Idea or Gimmick?

You’ve gotta love the irony. On Friday, March 13th, brewing giant Anheuser-Busch (whose Super Bowl ad skewered esoteric craft beers) introduced its newest product, Oculto – which, IMHO, seems pretty darned esoteric. A tequila-flavored brew, Oculto is infused with blue agave and aged in tequila barrels. It promises drinkers “a multi-sensory experience” and certainly the…

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Budweiser super bowl ads

SUPER BOWL ADS: “King of Beers” Accidentally Shoots Sibling

In case you missed it, the most controversial ad of the 2015 Super Bowl wasn’t the sleazy, cheesy Carl’s Jr. “Au Naturel” offering, or T-Mobile’s Kim Kardashian pseudo-spoof, or even that depressing dead kid spot from Nationwide. While all drew their fair share of criticism, the one that generated the most unexpected firestorm comes from…

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Office Pool: Do Your Picks in 34 Ticks

Your cube-mate is wrong! It’s neither hard nor time-consuming to fill out your office pool’s bracket. In fact, you can complete this in less than the 35 seconds on a college hoops shot clock. Non-hoops fan Danielle shows us how.

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