skip to Main Content
Blog, Boelter Lincoln, Quit Social Media

Quit Social Media?

While scrolling through Facebook at work last week, I came across a New York Times opinion editorial imploring readers to quit using social media if they want to advance their careers. Although I agreed with many of author Cal Newport’s…

Blog, Boelter + Lincoln, Pitch Emails, Emails

Six Tips for “Pitch” Emails

Unsolicited emails are an annoying fact of life. I begin every morning by wading through dozens and dozens of them, deleting at least 90 percent. Ironically, once I’m finished, I often begin sending unsolicited emails myself. This is probably true…

Blog, Boelter + Lincoln, Organizational Culture, Agency Culture

Organizational Culture: Not Just a Buzzword

“Organizational culture” is a buzzword that I used to be skeptical of, particularly in relation to agency management. In the dog-eat-dog world of advertising, it just seemed too squishy. Why not let hard data (like billing projections and balance statements)…

Boelter + Lincoln, Blog, Influencer-Marketing, Public Relations

Evaluating Influencer Marketing Proposals

The rise of social media has altered literally every facet of marketing communications, and perhaps none as much as public relations.  Like many long-time PR professionals, I’ve slowly come to grips with the changing rules of the media relations game…

B+L_ExpandingUniverse_blogpost

AN EXPANDING UNIVERSE: Augmented Reality and B2B

Last week’s blog looked at the meteoric rise in the use of virtual reality (VR) apps by consumer marketers, particularly in highly discretionary, visually driven segments like tourism. This week, we’ll look at the use of a similar technology, augmented…