Posts by Andy Larsen

Judge Richard Leon’s recent ruling on the pending AT&T/Time Warner merger was of great interest on many levels, from its potential impact on future anti-trust law and the tech and entertainment industries to its ramifications for the Trump Administration and the viewing public. While it’s ultimate effect is still largely TBD, there is one segment…

Disney’s recent decision to leave Netflix and start its own streaming services sent shockwaves from Madison Avenue to Main Street. Like the Disney character Chicken Little, people nationwide wondered aloud if the sky was falling. Not only did the split mean the undoing of one of the entertainment industry’s most powerful alliances, it underscored the…

While scrolling through Facebook at work last week, I came across a New York Times opinion editorial imploring readers to quit using social media if they want to advance their careers. Although I agreed with many of author Cal Newport’s points – particularly about social’s addictive, distracting, narcissistic nature – I immediately considered writing a…

Unsolicited emails are an annoying fact of life. I begin every morning by wading through dozens and dozens of them, deleting at least 90 percent. Ironically, once I’m finished, I often begin sending unsolicited emails myself. This is probably true for many businesspeople. While person-to-person networking, inbound marketing and social media interactions are all important…

The rise of social media has altered literally every facet of marketing communications, and perhaps none as much as public relations.  Like many long-time PR professionals, I’ve slowly come to grips with the changing rules of the media relations game – starting with what constitutes “media.”  While traditional media and professional journalists are still important,…