Marketing IQ #38: Beth Gleesing, ART 64 + Discover Wauwatosa

Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the Wauwatosa Village an art community epicenter for at least one weekend every June.