GENERAL

Marketing to moms is big business. It’s so big that there was a three-day conference on it in New York City recently. Advertising agencies and top brands such as Hasbro, Unilever, Nickelodeon and NBC Universal gathered to share their latest research which reinforces why moms are the single largest purchasing group in the world. While…

Last week’s blog looked at the meteoric rise in the use of virtual reality (VR) apps by consumer marketers, particularly in highly discretionary, visually driven segments like tourism. This week, we’ll look at the use of a similar technology, augmented reality (AR), in a very different universe – business-to-business (B2B) marketing. We’ve already defined virtual…

Dear skeptical, grizzled, Boomer marketing professional, Does the mere mention of “Snapchat” make the hair on the back of your neck stand up? Yeah, well…me too. I’m afraid we’re both going to have to get over it.    I know what you are thinking…how can you trust a company that is synonymous with sexting and…

Like many conferences, last week’s 2015 Experience Inbound event highlighted a number of best practices that are seemingly obvious, yet often ignored. Chad Pollitt’s presentation was a prime example. Pollitt, the co-founder of Relevance.com, discussed the need for consistency in an organization’s content marketing plan. With over 3 million pieces of content being written and…

As television and cable networks begin revealing their new programming for the 2015-2016 upfront season, we are seeing how networks and online streaming services are trying to change the ad industry’s mindset. As such, we are being fed sound-bites such as “Dayparts are dead”, which was the mantra of Turner (TNT/TBS) upfront event earlier this…

A lot of attention and effort has been put toward marketing to millennials in recent years, and for good reason. This incredibly large and growing audience of 18-34 year-olds has enormous spending influence and is changing the way we as marketers target them. A lot of generalizations are made about them too – they’re entitled,…

The majority of these undecided voters could very well be Millennials, so how do you reach and—even more difficult—inspire this unresponsive generation?