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WE ARE BOELTER + LINCOLN.

A FULL SERVICE ADVERTISING AGENCY IN
MILWAUKEE, WISCONSIN. WE KEEP OUR FEET
ON THE GROUND, OUR SLEEVES ROLLED UP,
AND OUR EYES ON WHAT’S NEXT.
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expertise

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Tourism Brief Description
Tourism, travel, hospitality – in our 35 plus year history we’ve seen it all, and lots of it. This is an industry dependent on the precious free time and disposable income of its customers, and it calls for an emotional appeal. We are, after all, selling an emotional experience. Since the advent of the digital age, travel has been at the forefront of innovation and e-commerce. Consumers now have a multitude of options on their devices to research, plan, book and share travel experiences. Our goal is to deliver the right message at the right time in the proper contextual format to drive reservations, increase yield and build loyalty with consumers.
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Health Care
Most health care marketing takes one of two positions, either “fear monger” or “over-the-top syrupy”. Ours is neither. Our approach zeros in on the patients and what matters to them, not just in the doctor’s office, but also in the context of their world. It’s not just about the quality of care; it’s about the quality of life. This is why patients choose specific providers. We work with health care clients to build brands and create multi-platform marketing programs that raise awareness, establish relationships and maximize patient lifetime value.
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Beverage description text
Beverage and package goods marketing is arguably the most brand driven of any category. Technological innovation and the rise of big data have added even more complexity and sophistication to the mix of available tactical options. From securing valuable shelf space to driving trial, velocity and ultimately brand loyalty, we develop strategic marketing plans and tactical recommendations that will meet your objectives and match your budgets. Just like the name, package goods marketing begins with the package, however, there are now many different paths we can follow in the sales continuum.
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Financial description text
While financial services is by nature about numbers. Two important things we’ve discovered in working with financial institutions are that in the minds of most consumers: (1) banking is a means to an end, not the end itself and (2) most service providers have nearly identical functional benefits. Our initial focus is to communicate the self-expressive and emotional aspects that come from partnering with your institution. Only then do we introduce the specific details of how your establishment is the best choice to help your consumers meet their financial goals.
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THE WORK

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Wisconsin Dells Description Text
For 30 years B+L has worked with Wisconsin Dells, helping maintain it’s status as the Midwest’s #1 family vacation destination. In the process we have established its brand identity as “The Waterpark Capital of the World!®”, focusing water as a symbol of family fun. Through our work together we’ve cemented Wisconsin Dells as an icon in the vacation industry.
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Lakefront Brewery Logo
In 2008, B+L began working with Lakefront Brewery, one of Wisconsin’s oldest microbreweries. We have since seen them through several new beer launches, an entire package redesign, and their rise to #1 craft brewer in Milwaukee. Our work has been aimed at highlighting Lakefront’s working-class ideals and deeply rooted Milwaukee identity.
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Ministry Health Care Logo
When Ministry Health Care began working with B+L, they had a pretty clear idea of who they were, but needed help conveying it to the public. By focusing on individual stories and personal interests, we were able to get across Ministry’s patient-centered philosophy while avoiding health care clichés. The end result was a more focused, attention-getting brand image.
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Milwaukee Journal Sentinal Logo
Milwaukee’s daily paper was losing contact with its audience. They came to B+L for help reconnecting the community with its paper. We employed the use of the Journal Sentinel’s fantastic photo library and created a campaign that made that connection. Dramatic, funny and unifying, these photos paired with a simple line were impactful.
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Stump's Hot Olives Logo
Stump and his wife own an olive company. They cook in a borrowed church kitchen and sell product at local liquor stores, farmer’s markets and events. This true Mom & Pop shop is down-to-Earth, hard-working and very sweet – unlike their wicked, little hot olives which will boil any Bloody Mary nicely.
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Wisconsin Education Association Council Logo
As we began our relationship with them, one of the central issues facing WEAC, Wisconsin’s largest teacher’s union, was the lack of a clear brand identity. Without a strong foundation, they were unable to clearly communicate who they are and what they do. After taking them through B+Ls Brand ALIVE process, we were able to create messaging underscoring the teacher/student relationship that reflected who they are, while illustrating what they do.
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Pentair Water Logo
After developing a revolutionary piece of water technology equipment, Pentair needed to make a splash at the international Aquatech Amsterdam trade show. B+L developed an augmented reality app that showed the inner workings of the product and brought it to life. What resulted was a demo that got attention, reflected the cutting edge nature of the product, and helped explain the new technology to industry insiders.
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Wisconsin Tourism Logo
In 1999, Wisconsin State Tourism tapped B+L for some fresh ideas. For 10 years we grew the Wisconsin tourism industry to record high numbers. Several campaigns and many department secretaries later, we are proud of our state and our hard work to promote its unique brand.
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Breakaway Logo
These guys are at the epicenter of service, fixed gear culture and pure Milwaukee guts. To get them some press/attention/love, we developed a poster series featuring some of the coolest dudes available. We are clients and fans of their fantastic service.
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SERVICES

Branding
Strategic Development
BrandALIVE™ Identity System

Creative
Traditional
Package Design & Collateral

Digital
App, Mobile, and Site Development
CMS
SEO, SEM, and E-Mail Campaigns
Augmented Reality

Media
Planning & Buying
Traditional, Direct and Digital
Local, Regional and National
Public Relations
Strategy and Planning
Media Relations
Content Development
Crisis Communications

Social Media
Strategic Development
Content Development
Monitoring, Tracking and Analysis

Video Production / MOTEL Edit™
Full Video Production Services
Pre and Post
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About Us

 
Creative Pragmatism
Look, we could sit here and bore you all day with line after line about our capabilities, but the bottom line is, we are problem solvers. More specifically, we are creative problem solvers interested in results. For us, creativity is not the goal, it’s part of the journey. Our aim is more than just creating an emotional response, it’s turning that response into action and ultimately devotion. In short, we put creativity to work.
 
The B+L Story
On April Fools day 1975, B+L was opened by John Lincoln, a distant relative of our 16th U.S. president. John has since retired, but the agency he left still embraces the values of his famous ancestor. Through hard work, honesty, and dependability, we do our best to honor his name.
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Jill Brzeski
President/CEO
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Michael Stodola
Creative Director
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Dawn Agacki
VP/Chief Operating Officer
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Andy Larsen
VP/Director of Public Relations
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Lisa Huebner
Media Director
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Shannon Novotny
Account Director
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Katie Klein
Social Media Marketing Manager
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Michael De Boer
Strategic Marketing Director
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Wendy Applebaum
Director of Financial Services
 
Jill Brzeski - President/CEO
Jill is equal parts tactical, strategic, visionary and creative in her thinking and execution. With over 26 years in the industry, we put our trust in Jill; and we’re proud to say there’s a little bit of her passion in everything we do.

EDUCATION: B.A. in Marketing – University of Wisconsin-Whitewater
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Michael Stodola - Creative Director
Over his 22 year career, Michael’s creative approach has always been rooted in strategy. In his own words, “Work is not creative unless it sells," and that remains his guiding light. Outside of design and conceptual development, his passion is crafting unique brand identities.

EDUCATION: B.J. in Advertising – University of Nebraska at Lincoln
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Dawn Agacki - VP/Chief Operating Officer
You can kid yourself about a lot of things in business, but ultimately it comes down to the quality of your people. That’s where Dawn comes in. With nearly 25 years of industry experience, she’s not only a guide for our creative team, she’s a guru for finding B+L the best and brightest.

EDUCATION: B.A. in Liberal Arts – University of Wisconsin-Milwaukee.
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Andy Larsen - VP/Director of Public Relations
Andy started his career as a journalist and it has served him well in his nearly 25 years in PR. His aim has always been to hit the intersection between client message and news relevance, building awareness and credibility with stakeholders, gatekeepers and customers.

EDUCATION: B.S. in English – Lawrence.
M.S. in corporate public relations – Northwestern University’s Medill School of Journalism.
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Lisa Huebner - Media Director
Lisa leads our media department with the understanding that, without strategy, tactics mean nothing. In her nearly 20 year career she has followed this basic premise, watching client plans blossom into successful campaigns.

EDUCATION: B.A. in Business Administration, Marketing – University of Wisconsin-Oshkosh
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Shannon Novotny - Account Director
Shannon believes in relationships. In her eyes, maintaining a great working relationship is about enthusiasm, communication, and an undying commitment to reaching a common goal.

EDUCATION: B.A. – St. Norbert College
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Katie Klein Social - Media Strategist
In her words, Katie “strategizes social media, then socializes the strategy.” Over the last 11 years in the industry, she has fine-tuned the art of social media, connecting branding, PR and interactive into a well-oiled machine, always staying ahead of the next big thing.

EDUCATION: B.A. in Political science, B.A. in International Relations – UW-Milwaukee.
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Michael De Boer - Strategic Marketing Director
Having held senior leadership positions at several agencies over the years, Michael has cultivated a “Lead. Don’t follow.” mentality that drives innovation in each new partnership. It’s this mindset that builds brand value and drives sales.

EDUCATION: B.A. – North Central College
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Wendy Applebaum - Director of Financial Services
As our director of financial service, Wendy oversees both accounting and benefits. Her 20 years of experience have taught her to stay ahead of the curve, anticipating problems before they ever occur.

EDUCATION: Accounting – Milwaukee Area Technical College
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OUR CITY

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We’re a part of Milwaukee.
More importantly, Milwaukee is a part of us.

TALK TO US

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Boelter + Lincoln
222 East Erie, Suite 400
Milwaukee, WI 53202

p 414.271.0101
f 414.271.1436

Jill Brzeski, CEO
jbrzeski@boelterlincoln.com
Michael DeBoer, Business Development
mdeboer@boelterlincoln.com
Careers
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