skip to Main Content


B+L’s health care professionals are experts at working with health care providers to cut through the clutter and communicate with targeted consumers in a meaningful way that connects their unique needs with your services and personnel.

The benefit to you is a greater number of qualified, insured patients and a higher level of patient engagement.

We achieve this by identifying, highlighting and communicating the emotional benefits behind a health care organization’s service offerings. This includes establishing thought leadership on behalf of the organization and its doctors and other providers.


Advanced Pain Management
Affinity Health Care
Blood Center of Wisconsin
Cedarburg Family Dentistry
Popcare Urgent Care Center
Froedtert & Medical College of Wisconsin
Jewish Senior Living
The Kids Dentist

Ministry Health Care
Mueller Sports Medicine
National Multiple Sclerosis Society – WI
Oconomowoc Residential Programs
Sleep Wellness Institute
Touched Twice – Lake Country Free Clinic
Wisconsin Veterinary Medical Associates


Advanced Pain Management PR Case Study
Milwaukee-based Advanced Pain Management (APM) is one of the largest pain management organizations in the country, operating out of more than 40 clinics throughout Wisconsin and Mankato, Minnesota.

Mercy Medical Center OB Campaign Case Study
Mercy Medical Center underwent a remodel of their OB and Family Birth Center.

APM – Opioid Panel Discussion
In recent years, the organization has mirrored the tremendous growth of the pain management niche within health care. Since 2013, APM has added more than a dozen clinics to serve people in new communities, including Minnesota and Indiana.

Ministry “Knowing” Branding Case Study
Ministry Health Care operates 12 hospitals and 21 clinics in communities throughout central and northern Wisconsin
and eastern Minnesota.



Blog, Boelter + Lincoln, Millennials, Health Care

Millennials Surfing For Health Care Value

Millennials might not seem like the target audience for a health care marketing campaign, but the truth is, they should be. Millennials have surpassed Gen Xers as the largest generation…

Blog, Boelter + Lincoln, Telemedicine, Health Care

Telemedicine & The Disappearing Waiting Room

Willy Wonka character Veruca Salt said it best: “I want it NOW!” We live in a society that demands goods and services on the spot. With a few clicks of…

Boelter + Lincoln, Blog, Health Care, Thought Leadership

Newsjacking, Periscope and Health Care Thought Leadership

Today’s health care consumer is powerful. Within minutes they can complete a video consultation with a physician across the country or find a homeopathic remedy for the common cold. These…