Angelic Bakehouse® began its relationship with B+L in December of 2014, looking to focus its brand and promote itself as a leader in the sprouted-category. After taking Angelic through its proprietary Brand+ process, B+L created strong public relations and social media plans to go along with the new brand platform, including a brand anthem video, packaging, website, trade show booth and components and apparel that more accurately reached the target customer.
In order to focus the consumer in on the important selling points of the product, B+L cleaned up the packaging for both the Flatzza® crust and the Flatzza® Buddy crust – displaying the nutritional benefits as well as a quick how-to on the front of the package. Transparency is also a top concern amongst the health-conscious target which is why the packaging features windows to view the product. When Bread Crisps launched in 2016, B+L designed a package that fit with the Angelic brand and color scheme and also quickly educated shoppers of the nutritional benefits and possibilities of the new product.
With engaging recipes and food photography, B+L was able to reach and grow Angelic Bakehouse’s social media audiences via organic social, earned media, promoted pins and paid social ads.