Unless you’ve been living under a rock the last weeks, you’ve probably heard about coronavirus, which is threatening to become this decade’s first global pandemic. Initially surfacing in Wuhan, China in late 2019, it is already estimated to have spread to 20+ countries, infecting 25,000 people and killing 500*. Unfortunately, one of the few things…

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Blog, Boelter + Lincoln, Millennials, Health Care

Millennials might not seem like the target audience for a health care marketing campaign, but the truth is, they should be. Millennials have surpassed Gen Xers as the largest generation in the U.S. labor force, according to the Pew Research Center, and they’re bringing unique health needs with them. Combine that with their $2.45 trillion…

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Blog, Boelter + Lincoln, Telemedicine, Health Care

Willy Wonka character Veruca Salt said it best: “I want it NOW!” We live in a society that demands goods and services on the spot. With a few clicks of a button we are guaranteed an Amazon same-day delivery, an Uber in the driveway and Blue Apron dinners on our doorstep. To add to that…

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Boelter + Lincoln, Blog, health care, thought leadership

[vc_row][vc_column width=”1/1″ style=”” visibility=”” css_animation=”” typo_style=”” drop_shadow=”” bg_style=”” border_style=””][vc_row_inner][vc_column_inner el_class=”” width=”1/4″ style=”default” visibility=”” css_animation=”” typo_style=”” drop_shadow=”” bg_style=”stretch” border_style=”” border_color=””][vc_empty_space height=”10px”][vc_single_image image=”11307″ border_color=”grey” img_link_large=”” img_link_target=”_self” rounded_image=””][/vc_column_inner][vc_column_inner el_class=”” width=”3/4″ style=”default” visibility=”” css_animation=”” typo_style=”” drop_shadow=”” bg_style=”stretch” border_style=”” border_color=””][vc_column_text]Today’s health care consumer is powerful. Within minutes they can complete a video consultation with a physician across the country or…

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Boelter + Lincoln, blog, AMA, Health Care

Say your job description was: stay at home and watch television. Sweet, huh? Well during your hard day at work, you would see roughly 80 commercials for prescription drugs. That number has been growing since 1986, when ads for Seldane began appearing – the first ever from a major pharmaceutical company. In fact, since the…

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Boelter + Lincoln, blog, health care

Talk to any fitness fanatic, physician or health magazine editor and they’ll tell you a healthy lifestyle begins in the kitchen. In fact, 41% of Gen Z and 26% of Gen X’ers said they would be willing to pay more for healthy food, increasing the adoption of healthier eating habits as part of a holistic…

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Recently, I competed in the longest bike race of my life. In total, I spent 12 hours on a bike. I’ve run plenty of races, but biking felt like a whole different animal. I’d been training, but I still got the usual pre-race jitters. Since the race was so long, pacing was important. I needed…

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Boelter + Lincoln, health care, blog

My grandfather was in a hospital bed refusing open-heart surgery. And, it was several days of old-man stubbornness until I drove up to pay him a visit. I, as his favorite grandchild, successfully convinced him to let the good doctors get in there to fix things. Fast-forward a year or so, and he still wasn’t…

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Boelter + Lincoln, blog, health care

Other than the influx of digital health care wearables and apps released in the past few years, the biggest catalyst in the digital health movement came last week with UnitedHealthcare’s announcement of its partnership with Doctor on Demand. This new app allows patients to connect with board-certified doctors and psychologists at their leisure for quick…

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Boelter + Lincoln, blog, Employee Wellness

Employee health and wellness programs are nothing new – as early as the 1880s, the head of National Cash Register met employees for horseback rides before work. In the 1900s, Milton Hershey built a leisure park for his employees as a place to blow off steam. While formal programs to promote work-life balance started to…

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