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Blog, Boelter + Lincoln, Millennials, Health Care

Millennials Surfing For Health Care Value

Millennials might not seem like the target audience for a health care marketing campaign, but the truth is, they should be. Millennials have surpassed Gen Xers as the largest generation in the U.S. labor force, according to the Pew Research…
Blog, Boelter + Lincoln, Telemedicine, Health Care

Telemedicine & The Disappearing Waiting Room

Willy Wonka character Veruca Salt said it best: “I want it NOW!” We live in a society that demands goods and services on the spot. With a few clicks of a button we are guaranteed an Amazon same-day delivery, an…
Boelter + Lincoln, Blog, AMA, Health Care

The AMA versus $4.5 Billion

Say your job description was: stay at home and watch television. Sweet, huh? Well during your hard day at work, you would see roughly 80 commercials for prescription drugs. That number has been growing since 1986, when ads for Seldane…

How Fitness Apps Measure Up

Recently, I competed in the longest bike race of my life. In total, I spent 12 hours on a bike. I’ve run plenty of races, but biking felt like a whole different animal. I’d been training, but I still got…