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Another Epidemic: Coronavirus Misinformation

Unless you’ve been living under a rock the last weeks, you’ve probably heard about coronavirus, which is threatening to become this decade’s first global pandemic. Initially surfacing in Wuhan, China in late 2019, it is already estimated to have spread…

Blog, Boelter + Lincoln, Millennials, Health Care

Millennials Surfing For Health Care Value

Millennials might not seem like the target audience for a health care marketing campaign, but the truth is, they should be. Millennials have surpassed Gen Xers as the largest generation in the U.S. labor force, according to the Pew Research…

Blog, Boelter + Lincoln, Telemedicine, Health Care

Telemedicine & The Disappearing Waiting Room

Willy Wonka character Veruca Salt said it best: “I want it NOW!” We live in a society that demands goods and services on the spot. With a few clicks of a button we are guaranteed an Amazon same-day delivery, an…

Boelter + Lincoln, Blog, AMA, Health Care

The AMA versus $4.5 Billion

Say your job description was: stay at home and watch television. Sweet, huh? Well during your hard day at work, you would see roughly 80 commercials for prescription drugs. That number has been growing since 1986, when ads for Seldane…