GENERAL

As Heraclitus said, “The only thing that is constant is change.” Google lives by that mantra. Not only does their name doodle change (almost) daily on the homepage, the search engine has made many updates to their ad platform during the last few months. To keep up with competing ad platforms, there are some key…

The rise of social media has altered literally every facet of marketing communications, and perhaps none as much as public relations.  Like many long-time PR professionals, I’ve slowly come to grips with the changing rules of the media relations game – starting with what constitutes “media.”  While traditional media and professional journalists are still important,…

A new year always brings different developments and challenges for professional communicators, and 2016 is no exception. This year will be unique in the sense that marketers and publishers must work together to solve a common problem: ad blocking. With the rise of ad-blocking technology (up over 41% last year), digital marketers must become the…

Welcome to 2016! Thanks to an ever-evolving social media industry, 2015 absolutely flew. Looking forward, the New Year means a clean slate and endless (read: exciting!) possibilities. A renewed emphasis on content marketing was evident in 2015. There were more attempts by – and success stories of – brands creating more personalized connections and seamless…

Chances are, at some point, you’ve logged onto Facebook while at work. Especially if you’re a millennial. According to Forbes.com, nearly two-thirds of employees visit non-work-related websites, including online shopping sites like Amazon, each day. But is that a bad thing for productivity? In an Inc.com article titled How Much Time Do Your Employees Waste…

Every successful business starts with a great idea… and a full business plan, production resources, a marketing campaign and, of course, the means to bring it all to life. Traditionally, entrepreneurs would have to reach out to investors for funds in exchange for shares of the business or profits. But thanks to sites like Kickstarter…

As a music lover, I still remember my first music streaming experience like it was yesterday. It was a hot, muggy August night and as an undergrad working a summer job I didn’t have the privilege of air conditioning. To combat my insomnia, I scoured the web for new music to pass the time and…