GENERAL

I was in Chicago over the weekend and planned to do brunch with my brother who lives in the city…{more}

Like most PR people, I’ve been following the “scandal” involving Burson Marsteller PR, Facebook and Google with great interest…{more}

As Twitter continues to gain popularity, and everyone from your next-door neighbor to you fiercest competitor hops onboard, it’s become evident that you too should take a leap of faith and join the masses. Trust me, it’s not as scary as it seems. You might even have fun with it along the way! How do…

Social media is revolutionizing the art and convenience of networking. No longer do you need to rely on paying and attending multiple association events (which can be costly) to get in front of potential prospective customers, colleagues, and friends. Now you can do it at your convenience in your own home, at any hour of…

A few years ago, I read a study on the “believability” of news sources that seemed a little, well, unbelievable. Essentially, it suggested that fewer and fewer people were differentiating between theoretically objective news outlets (such as newspaper sites) and less-objective outlets (like bloggers) or even non-objective outlets (like company websites or press releases). This…

Look, not all radio advertising stinks. Yes, 98.6% of radio advertising stinks, but let’s give credit to…{more}

As the universe of social media and networking sites continues to explode and brands begin to fine-tune their integrated marketing strategies…{more}