Judge Richard Leon’s recent ruling on the pending AT&T/Time Warner merger was of great interest on many levels, from its potential impact on future anti-trust law and the tech and entertainment industries to its ramifications for the Trump Administration and the viewing public. While it’s ultimate effect is still largely TBD, there is one segment…

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Blog, Boelter Lincoln, Facebook

Post-2016, it’s almost a challenge to avoid news about Facebook. The discussions are endless – how much responsibility does it have to monitor content? What exactly do advertisers and developers have access to? Are they doing enough to protect users’ privacy? But one thing that may have missed your radar is their crackdown on link…

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Boelter Lincoln, Blog, PR, Giannis

Milwaukee residents are typical Midwesterners, known for their calm, easy-going demeanor – at least until you mess with their sports heroes. That’s precisely what happened last night when the Milwaukee Bucks’ Giannis Antetokounmpo – who’d just scored the game-winning basket against the Boston Celtics – got the cold shoulder from a local taco joint. Thanks…

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Blog, Millennials, boelter lincoln,

Find the millennial market mystifying? What about the millennial female market? Levo recently partnered with Merkle to determine what and why millennial women buy. As it happens, millennial women have A LOT of spending power – in fact, an estimated market of around $170 billion. So, let’s explore how you can speak their language and…

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Boelter Lincoln, Blog, Super Bowl, Ads

The dishes are dirty and the recycling is full. The Super Bowl is over and it’s time to clean up. It’s also time to debate about who won and who lost – the advertising battle. The wacky beer ad, the sleek car ad, the fun-loving soft drink ad, and the detergent ad that outdid them…

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Ah, the Dog Days of Winter. Christmas and New Years are long gone, spring is several months away and there’s another snow storm coming next week. Yippee! Fortunately, there is one interesting thing on the horizon: the Super Bowl. Unlike almost any other sports event—save the Olympics—the annual NFL championship draws interest from all segments…

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Boelter Lincoln, blog, screen-cutting

I read the headline “Here’s What Happened When I Gave Up My Phone for the Week,” and immediately let out an audible groan. Having read several articles in the same vein, I expected another rant about how technology (primarily the smartphone) was ruining humankind. But, I read on. Refreshingly, this tech writer put down his…

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Twitter, Blog, Boelter Lincoln, Social Media

Most of you have heard the news by now. Twitter officially rolled out a new 280 character limit this past month and the internet was abuzz, wondering what this means for bloggers and brands alike. Many went out of their way to write up ridiculous tweets, most throwing in more than a *few* emojis, before…

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iPhone X, boelter lincoln, blog, digital influencers

I didn’t camp out for the new iPhone X, but I was first in line to explore their product rollout strategy. Apple tapped into digital influencers for the iPhone X announcement. What might seem like simple strategy on the surface, actually shook the tech and marketing spaces as Apple may have strategically lost a few…

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Kid Influencers, Boelter Lincoln, Blog, Social Media

The days of watching cartoons on TV after school and being excited about a $10 weekly allowance are over – well, at least for some kids these days. Youngsters are increasingly trading in Disney Channel and Nickelodeon for Youtube. A select few are capitalizing on this trend by swapping out their traditional “kid” lifestyle for…

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