Food + Beverage
We Drink (and Buy) With Our Eyes
A strong brand identity and package is imperative for commercial success in this highly competitive category.
Read MoreThe Fundamentals of Whiskey
A tweet just yesterday, the company said, “You spoke. We listened.”
Read MoreA Packer Fan’s Holiday Wine Pairing Suggestions
Let’s face it: wine snobs are easy to make fun of. Like the painfully self-absorbed Paul Giamatti character in “Sideways” they are easily portrayed as caricatures — particularly the most elevated of the breed, who actually write reviews for magazines like Wine Spectator or Bon Appetit. In my opinion, these reviews are mostly stunning, Ph.D.-level…
Read MoreWISCONSIN’S SPORTS BARS: Ground Zero for Male Demo Advertising
You Are What You Drink
B+L is a winner…
At least to the fine judges of the 2010 Milwaukee 99 Show. We walked away with a merit award in package design for our work on the Lakefront Brewery beer, Fixed Gear. Photo by Peter DiAntoni
Read More