Boelter + Lincoln, blog, beverage, SABMiller, AB InBev

Beware the Monster Brew

One of my favorite childhood memories was popcorn, a bottle of pop, and watching King Kong battle Godzilla on late night television. You always had a favorite, depending on your proclivity for apes or lizards, and there was always a clear winner and loser. No resident of Tokyo would ever imagine that the two giants…

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Boelter + Lincoln, Oculto, blog, beer

Oculto: Great Idea or Gimmick?

You’ve gotta love the irony. On Friday, March 13th, brewing giant Anheuser-Busch (whose Super Bowl ad skewered esoteric craft beers) introduced its newest product, Oculto – which, IMHO, seems pretty darned esoteric. A tequila-flavored brew, Oculto is infused with blue agave and aged in tequila barrels. It promises drinkers “a multi-sensory experience” and certainly the…

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Boelter + Lincoln, blog, food and beverage

You Shouldn’t Need an App to Read Your Health Food Label

Every year consumers are inundated with foods promising to help them lose weight, fit into their favorite pair of skinny jeans and make them feel like a million bucks. This is understandable — considering the obesity statistics from a recent Nielsen global health and wellness study concluded that the percentage of overweight adults has increased…

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Budweiser super bowl ads

SUPER BOWL ADS: “King of Beers” Accidentally Shoots Sibling

In case you missed it, the most controversial ad of the 2015 Super Bowl wasn’t the sleazy, cheesy Carl’s Jr. “Au Naturel” offering, or T-Mobile’s Kim Kardashian pseudo-spoof, or even that depressing dead kid spot from Nationwide. While all drew their fair share of criticism, the one that generated the most unexpected firestorm comes from…

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Magic in a Bottle

While Grey Goose, Patron, Hendrick’s and countless others are all quality products, their success is not driven by the spirits in the bottle.

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A Packer Fan’s Holiday Wine Pairing Suggestions

Let’s face it: wine snobs are easy to make fun of. Like the painfully self-absorbed Paul Giamatti character in “Sideways” they are easily portrayed as caricatures — particularly the most elevated of the breed, who actually write reviews for magazines like Wine Spectator or Bon Appetit. In my opinion, these reviews are mostly stunning, Ph.D.-level…

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