Food + Beverage

Like all major brewers, Heineken regularly launches responsible drinking campaigns, and with good reason. It helps them to stave off undue regulation, keep advocacy groups in check and generally look responsible and civic-minded—while still raising brand awareness. Unfortunately, many of these campaigns are so creatively lackluster that they seem like an afterthought, leaving no lingering…

One of my favorite childhood memories was popcorn, a bottle of pop, and watching King Kong battle Godzilla on late night television. You always had a favorite, depending on your proclivity for apes or lizards, and there was always a clear winner and loser. No resident of Tokyo would ever imagine that the two giants…

You’ve gotta love the irony. On Friday, March 13th, brewing giant Anheuser-Busch (whose Super Bowl ad skewered esoteric craft beers) introduced its newest product, Oculto – which, IMHO, seems pretty darned esoteric. A tequila-flavored brew, Oculto is infused with blue agave and aged in tequila barrels. It promises drinkers “a multi-sensory experience” and certainly the…

Every year consumers are inundated with foods promising to help them lose weight, fit into their favorite pair of skinny jeans and make them feel like a million bucks. This is understandable — considering the obesity statistics from a recent Nielsen global health and wellness study concluded that the percentage of overweight adults has increased…

In case you missed it, the most controversial ad of the 2015 Super Bowl wasn’t the sleazy, cheesy Carl’s Jr. “Au Naturel” offering, or T-Mobile’s Kim Kardashian pseudo-spoof, or even that depressing dead kid spot from Nationwide. While all drew their fair share of criticism, the one that generated the most unexpected firestorm comes from…

The playbook for the next few years will be driven by the millennial generation (I know, I’m tired of hearing about them also). However, we can’t ignore the power they have in the marketplace.

While Grey Goose, Patron, Hendrick’s and countless others are all quality products, their success is not driven by the spirits in the bottle.

Even with St. Patrick’s Day being on a Monday, Americans likely racked up a $255 million beer bar tab this year – and 77 percent of that bill will be from millennials.