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Boelter + Lincoln, Blog, Financial Services

E-Sign Your New Bank Account

Perhaps the biggest draw to mobile devices is their immediacy. You’re always just a touch or click away from knowing a piece of trivia, getting directions to a new restaurant, or even transferring funds between accounts. Yes, mobile banking is…

Boelter + Lincoln, Blog, Banking Gamification

Bank Marketers Look to Gamification

Games are fun. That’s why they’re called games. Webster’s Dictionary uses words like “diversion” and “amusement” when defining the word “game.” Now, in our ever-growing mobile world, “gamification” has emerged as a major force in marketing. Companies from Nike to…

Boelter + Lincoln, Financial Services, Mobile Banking, Blog

Don’t Let Your Bank Miss the Mobile Train

Most financial institutions understand the importance of hopping aboard the mobile train. After all, that train is running on some serious steam – in fact, research from the Pew Center Research now shows nearly three in five American adults own…