BRANDING

While integrating video into your marketing campaign is a basic necessity these days, it isn’t as easy as simply creating a video and putting it up on YouTube.

We all know “people like that.” You know, Harley-riding rebels or Nike-wearing heroes or Chevy-driving regular guys. There are so many different types of people in the world — or just in our circle of friends for that matter — and each of us is motivated by something specific. To satisfy that inner motivation, we…