Crowd at Milwaukee's Deer District celebrate the Bucks Championship win

NBA FINALS EXPOSURE: Trying to calculate the incalculable

As Milwaukee basks in the afterglow of the Bucks NBA championship, it is hard to believe that the Fiserv Forum almost didn’t get built. Back in 2015, the new ownership’s request for partial state funding was met with scorn by many, and the negotiations to build the stadium (and keep the team) teetered on collapse.…

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Boelter Lincoln, Blog, PR, Giannis

Giannis’s Taco Debacle: 3 PR Takeaways for Your Brand

Milwaukee residents are typical Midwesterners, known for their calm, easy-going demeanor – at least until you mess with their sports heroes. That’s precisely what happened last night when the Milwaukee Bucks’ Giannis Antetokounmpo – who’d just scored the game-winning basket against the Boston Celtics – got the cold shoulder from a local taco joint. Thanks…

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Boelter Lincoln, Blog, Super Bowl, Ads

Our Take: Super Bowl Winners, Losers

The dishes are dirty and the recycling is full. The Super Bowl is over and it’s time to clean up. It’s also time to debate about who won and who lost – the advertising battle. The wacky beer ad, the sleek car ad, the fun-loving soft drink ad, and the detergent ad that outdid them…

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Super Bowl LII: Will Ads Overshadow Game?

Ah, the Dog Days of Winter. Christmas and New Years are long gone, spring is several months away and there’s another snow storm coming next week. Yippee! Fortunately, there is one interesting thing on the horizon: the Super Bowl. Unlike almost any other sports event—save the Olympics—the annual NFL championship draws interest from all segments…

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Taco-Bell, Boelter Lincoln, Blog, Food, Health

Taco Bell: Going Healthy, Staying Real

I’ve always had a guilty, secret thing for Taco Bell … and now it is following me to work. In the past week, I came across two completely unexpected news items about Taco Bell and, in the process, gained a newfound respect for a company that manages to be relentlessly innovative yet never gets pulled…

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Butterfinger Batters Bears on Thursday Night Twitter

The Chicago Bears’ 35-14 trouncing by the Packers wasn’t their only embarrassing, real-time loss on a national media outlet last Thursday. They were also manhandled on Twitter … by the Butterfinger candy brand. The action began in the first quarter, when Bears quarterback Mike Glennon lost a snap off his knee for a fumble that…

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Influencers, Blog, Boelter Lincoln, Influencer Marketing

No, Influencers are Not Ad Buys

If you are even slightly involved in advertising or PR, you’ve probably heard the term “influencer marketing.” From fashion to fitness, these digital mavens have established themselves as worthwhile, non-traditional media outlets for brands to leverage. It may come as a surprise then to hear that they should not be classified as ad buys. With…

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Boelter Lincoln, Blog, Starbucks, Unicorn

What’s Your Unicorn?

When you were young, you most likely learned about a mythical creature called a unicorn. Back then, you probably loved the mystery around something that you could never see in real life. The spirit of the unicorn is what drove little girls around the world to ask for stuffed animals and toys to help fuel…

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Blog, Boelter Lincoln, Influencer Marketing, Millennials

Influencer Marketing: How to Find Quality Brand Friends

Influencers are essential to marketing in the digital space. These social figures develop and engage with a community of followers around a certain topic of interest (for example, healthy eating, outdoor adventure or even topics as narrow as claymation). As brands try to tap into these hyper-focused communities, ”influencer marketing” has emerged as a valuable…

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Blog, Boelter + Lincoln, HOW Design Live, Graphic Design

HOW Design Live 2016

“When you make something no one hates, no one will love it.” While I didn’t agree with everything that Fredrick Ost and Magnus Berg presented during their breakout session at the HOW Design Live annual conference last week, this quote from the founders of Swedish design firm SNASK really struck me. It dared all of…

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