B+LOG

Here at B+L, we strive to provide an environment that is safe, comfortable and fosters creativity, because we know that translates into amazing work…{more}

One day I’m knee-deep working on some great projects at B+L, the next I’m a student designing for class and attending lectures…{more}

For the past four years of my life at about this time, I would be settling into my dorm, most likely bitching about the cafeteria food… {more}

I’m a social media fan. No question…like punk rock, personal computers and the pill, it has changed the paradigm. It was woken people up. All good… {more}

Wikipedia says “insanity” is a spectrum of behaviors characterized by certain abnormal mental or behavioral patterns. These are behaviors that violate social norms… {more}

“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be easily avoided to ensure the success of your strategic marketing plan. The top 5 reasons strategic marketing communications plans…

With the explosion of social media and ever more robust web content, video interviews have become an important element in many strategic marketing plans. Below, B+L’s Videographer/Editor Andrew Kazlauskas (who is also an award-winning documentary filmmaker) offers some tips for marketers getting ready to tackle online/corporate video interview projects. TIPS FOR SHOOTING INTERVIEWS: – Find…

It’s that time of year — when strategists, media buyers and creative teams lock themselves into the largest conference room possible and start brainstorming for the upcoming years’ plan for their clients. Only this time, there’s a new voice that will be contributing to the madness. Social media is no longer a fad. In fact,…