Reaching Moms: Consider Lifestage, Not Just Media

When marketing to moms, there is a lot of research that talks about how they want to be marketed to. However, there is little talk on when to market to them. We know from the media planning process that general stages in life largely influence media habits and consumption. Age, sex, employment and household income…

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Tips to Market to Moms in a Digital World

Moms, more than ever, are using technology like video, social networks, blogs, and smartphones to multi-task through their busy day. Did you know there are more than 32 million moms online?!? Access to online tools makes a mom’s life easier. Whether it be texting the babysitter, googling online coupons, finding product referrals on Pinterest, or…

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