B+LOG
Millennials and Mobile Begin to Drive Health Care Marketing
To successfully reach millennials and build lasting relationships, it’s important to understand their beliefs, expectations and behaviors.
Read MoreA Theory of Brand Motivation
Let’s talk about the Hierarchy of Brand. Whenever your brand became a brand, there was a most basic need to fulfill with your audience.
Read MoreTop Travel Marketing Trends for 2015
Like everyone in the travel industry, this is the time of year that Boelter + Lincoln and its travel clients are entrenched in planning for 2015.
Read MoreWhat B2B can learn from B2C
Advertising pioneer William Bernbach once said, “In advertising, not to be different is virtually suicidal.”
Read MoreSparking conversations: UGC a Key for Millennial Marketers
With U.S. millennials expected to have $1.4 trillion in spending power by 2020, brands need to ensure they are stepping up their UGC game.
Read MoreRock n’ Roll and the art of advertising copy
And just as a good song leaves enough ambiguity to let the listener apply it to his or her own life, a good ad always leaves room for the audience to complete the thought.
Read MoreRobin Williams, Edelman and the PR Balancing Act
Know when to speak and when to stay silent, be respectful and choose your words wisely.
Read MoreLESSONS FROM THE ALS ICE BUCKET: Keep it simple, visual
These best practices criteria don’t just apply to social media memes. When pitching a journalist a story, the hook is the big idea that grabs attention.
Read MoreDon’t Throw Out That Napkin!
When it comes to brainstorming, the ideas go where you go, they are where you are, and they come from where you’ve been.
Read MoreOnline Banking: Optimizing for the “Anytime, Anywhere” Customer
Today’s consumer expects to easily interact with their bank from anywhere in the world at any time and with any mobile device – regardless of its screen size or technology.
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