We know that “social media” continues to be hot topic. There are hundreds of seminars and conferences dedicated to the subject. There are also hundreds of books detailing the need for businesses to understand how social media can (or more importantly will) impact them now and in the future.
If you read only one book on the subject, we highly recommend “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by Chris Brogan and Julien Smith. Amazon.com recommends it, too. In fact, Trust Agents has been recently named to its “Best Books of 2009 — Top 10 Books: Business & Investing” list.
As you start reading this book, you will realize that Trust Agents isn’t written just for business owners. Anyone who has a role in marketing will discover information that is relevant to them. There are detailed “ACTION” steps in the book that will help you to establish your reputation, to build and share influence, and ultimately, to enhance your bottom line. And that’s what we all want, right?
If you have a blog, Facebook profile or Twitter account, you may be on your way to becoming a trust agent. Why not pick up a few extra tips along the way?