Posts by Boelter Lincoln
Telemedicine & The Disappearing Waiting Room
Willy Wonka character Veruca Salt said it best: “I want it NOW!” We live in a society that demands goods and services on the spot. With a few clicks of a button we are guaranteed an Amazon same-day delivery, an Uber in the driveway and Blue Apron dinners on our doorstep. To add to that…
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Transparency: The New Mantra For Food Marketing
Whether it’s consciously or subconsciously, everyone has different criteria of what they are looking for when they go to the grocery store. Traditionally, these factors have been price, taste and convenience. Recently, however, the consumer’s decision process has been evolving. According to a recent study, most consumers want their food to meet these four factors:…
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Newsjacking, Periscope and Health Care Thought Leadership
Today’s health care consumer is powerful. Within minutes they can complete a video consultation with a physician across the country or find a homeopathic remedy for the common cold. These consumers want to play an active role in their health care decisions, but they’re still not experts, regardless of what they think. This knowledge “barrier”…
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Expo West Report: 2016’s Hottest Health Food Trends
Every year, natural products brands, retailers, distributors and their devoted and influential consumers converge on Anaheim, California for the Natural Products Expo West & Engredea, presented by New Hope Network. A record-setting 77,000 attendees made this year’s Expo West the world’s largest natural product event in history. Attending on behalf of B+L and our client…
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Re-Packaging America’s Healthy Snack Industry
We’ve always been a world that snacks; from the introduction of Oreos in the 1910s, Twinkies and Fritos in the ‘30s and M&Ms in 1941, which were a way to send heat-resistant chocolates to WWII soldiers. In the ‘60s and ‘70s snacks as a convenience item blew up – the less assembly required to make…
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Life on Earth® (the brand)
I always attempt to describe brands as entities so complex, they rival human physiology. With fears, goals, strengths, weaknesses and so on, well-orchestrated brands use personas so adeptly, they feel like friends and neighbors. Before any one of us knew it, we found a friend in Coca-Cola, we have relationships with our Apple device, our…
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Financial Industry Embracing Social Media
People expect certain businesses to be available 24/7 and especially their customer service departments. Many banks offer customer service phone lines for 24-hour support, but more and more are turning to a new medium – social media. These social media platforms, specifically Twitter and Facebook, are becoming a permanent outlet for customer interaction. As digital…
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How to Beat Ad-Blockers in 2016
A new year always brings different developments and challenges for professional communicators, and 2016 is no exception. This year will be unique in the sense that marketers and publishers must work together to solve a common problem: ad blocking. With the rise of ad-blocking technology (up over 41% last year), digital marketers must become the…
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5 Social Media Predictions for Marketers in 2016
Welcome to 2016! Thanks to an ever-evolving social media industry, 2015 absolutely flew. Looking forward, the New Year means a clean slate and endless (read: exciting!) possibilities. A renewed emphasis on content marketing was evident in 2015. There were more attempts by – and success stories of – brands creating more personalized connections and seamless…
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Facebook Might Actually Make you More Productive at Work
Chances are, at some point, you’ve logged onto Facebook while at work. Especially if you’re a millennial. According to Forbes.com, nearly two-thirds of employees visit non-work-related websites, including online shopping sites like Amazon, each day. But is that a bad thing for productivity? In an Inc.com article titled How Much Time Do Your Employees Waste…
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