Posts by Boelter Lincoln

Post-2016, it’s almost a challenge to avoid news about Facebook. The discussions are endless – how much responsibility does it have to monitor content? What exactly do advertisers and developers have access to? Are they doing enough to protect users’ privacy? But one thing that may have missed your radar is their crackdown on link…

Find the millennial market mystifying? What about the millennial female market? Levo recently partnered with Merkle to determine what and why millennial women buy. As it happens, millennial women have A LOT of spending power – in fact, an estimated market of around $170 billion. So, let’s explore how you can speak their language and…

I read the headline “Here’s What Happened When I Gave Up My Phone for the Week,” and immediately let out an audible groan. Having read several articles in the same vein, I expected another rant about how technology (primarily the smartphone) was ruining humankind. But, I read on. Refreshingly, this tech writer put down his…

Most of you have heard the news by now. Twitter officially rolled out a new 280 character limit this past month and the internet was abuzz, wondering what this means for bloggers and brands alike. Many went out of their way to write up ridiculous tweets, most throwing in more than a *few* emojis, before…

I didn’t camp out for the new iPhone X, but I was first in line to explore their product rollout strategy. Apple tapped into digital influencers for the iPhone X announcement. What might seem like simple strategy on the surface, actually shook the tech and marketing spaces as Apple may have strategically lost a few…

The days of watching cartoons on TV after school and being excited about a $10 weekly allowance are over – well, at least for some kids these days. Youngsters are increasingly trading in Disney Channel and Nickelodeon for Youtube. A select few are capitalizing on this trend by swapping out their traditional “kid” lifestyle for…

Now in its sixth year, the Modern Marketing Summit (MMS) in Chicago has grown into a globally significant showcase of the latest marketing trends. This year’s conference had a heavy focus on the future of artificial intelligence, but also provided great insights to more applicable, data-driven strategies for agencies to implement. One of the sessions,…

In a world where intricate technology like augmented and virtual reality is advancing at rapid speeds, many of us are left wondering: How can a simple fidget toy be enough to put an increasingly impatient and unimpressed generation into a massive frenzy? The fidget spinner craze began picking up momentum in January of 2017 and…