I’ve seen the DVR and the damage done

Okay, so I’m an adman. This means two things: 1. I effectively employ persuasive tactics to enlighten certain audience members — or assist them to change their perspective. And 2. My personal views on advertisements are colored by my savvy of marketing know-how — and, therefore, ads are not effective on me. Au contraire. For…

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Beard Contest: Day 13

The boys have come into their own. They’re beginning to transition from stubbled, street punks to over-the-road truckers – on their way to fly fishermen…{more}

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Beard Contest: Day 8

Well, we are now approaching official beards. However, we’ve lost a good man. Young Pete Piotrowski couldn’t stand the heat of primal manhood…{more}

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B+L is a winner…

At least to the fine judges of the 2010 Milwaukee 99 Show. We walked away with a merit award in package design for our work on the Lakefront Brewery beer, Fixed Gear. Photo by Peter DiAntoni

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Quench X

New video for Quench X, enjoy ( Warning turn your speakers down if you’re at work) Quench X from Andrew Kazlauskas on Vimeo.

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Awesome Chula

B+L’s TV spot, “Awesome Chula” won an Adworkers “Nut” award at the annual Milwaukee 99 show, which means it was one of the Top 20 creative pieces done by MIlwaukee agencies last year. Awesome Chula from Boelter + Lincoln on Vimeo.

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Everything You Need to Know About Foursquare

More and more marketers are taking advantage of Foursquare, the location-based social networking game. Nationwide companies like Bravo and Starbucks have tapped into Foursquare’s marketing genius by offering users added incentives to engage with their brands. What is Foursquare? Foursquare is a smart phone app and website that works by letting the user tell the…

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Uncover Your Brand’s True Nature Through Archetypes

We all know “people like that.” You know, Harley-riding rebels or Nike-wearing heroes or Chevy-driving regular guys. There are so many different types of people in the world — or just in our circle of friends for that matter — and each of us is motivated by something specific. To satisfy that inner motivation, we…

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Make the Most of Your Media Relations

Love her or hate her, Sarah Palin attracts media attention. And it’s apparent from the attention she garnered around the November release of her book, “Going Rogue,” that she’s more polished and prepared for the media spotlight than she was when she was stumping for the McCain ticket. And regardless of your feelings about the…

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