Posts by Boelter Lincoln
Quench X
New video for Quench X, enjoy ( Warning turn your speakers down if you’re at work) Quench X from Andrew Kazlauskas on Vimeo.
Read MoreAwesome Chula
B+L’s TV spot, “Awesome Chula” won an Adworkers “Nut” award at the annual Milwaukee 99 show, which means it was one of the Top 20 creative pieces done by MIlwaukee agencies last year. Awesome Chula from Boelter + Lincoln on Vimeo.
Read MoreWelcome to the LeBronathon
Everything You Need to Know About Foursquare
More and more marketers are taking advantage of Foursquare, the location-based social networking game. Nationwide companies like Bravo and Starbucks have tapped into Foursquare’s marketing genius by offering users added incentives to engage with their brands. What is Foursquare? Foursquare is a smart phone app and website that works by letting the user tell the…
Read MoreUncover Your Brand’s True Nature Through Archetypes
We all know “people like that.” You know, Harley-riding rebels or Nike-wearing heroes or Chevy-driving regular guys. There are so many different types of people in the world — or just in our circle of friends for that matter — and each of us is motivated by something specific. To satisfy that inner motivation, we…
Read MoreMake the Most of Your Media Relations
Love her or hate her, Sarah Palin attracts media attention. And it’s apparent from the attention she garnered around the November release of her book, “Going Rogue,” that she’s more polished and prepared for the media spotlight than she was when she was stumping for the McCain ticket. And regardless of your feelings about the…
Read MoreOut with the Old
[vc_row][vc_column][vc_column_text]In our American dialogue lie words from every corner of the world — some Yiddish, some Italian, and many from our own popular culture. Some of these words get tossed in and become everyday lingo. Phrases like “What do you know?” and “It’s cool” or “Schmuck,” have become a regular part of how we speak.…
Read MoreNot so soft on Hardee’s®
I’m an easy-going guy – 98% of the time. I enjoy a good laugh, I let people merge into traffic. But then there’s the other 2%, when the smallest things drive me nuts. Like NFL pre-game shows or forwarded e-mails commanding you to follow asinine instructions. Things like this usually fall victim to one of…
Read MoreFostering creativity from the inside out
On the surface, being a creative person in advertising is an opportunity to show your true self. Writing or designing is inherently expressive and free of corporate norms otherwise reserved for people in suits. And this is largely the view of ad agencies as a whole — fun, energetic spirits brainstorming on modern furniture. But…
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