Posts by Boelter Lincoln
Video Stealing the Spotlight in Health Care Marketing
Other than the influx of digital health care wearables and apps released in the past few years, the biggest catalyst in the digital health movement came last week with UnitedHealthcare’s announcement of its partnership with Doctor on Demand. This new app allows patients to connect with board-certified doctors and psychologists at their leisure for quick…
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Don’t be a Social Media Recluse this Travel Season
Regardless of the games that Wisconsin’s weather may be playing on us, we’re on the cusp of the 2015 peak travel season! For many families, couples and adventure seekers, this means a way to unplug from the daily grind and recharge the internal batteries. But for travel/tourism destinations and brands, this is your proverbial two-minute…
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Employee Wellness Programs Move to Center Court
Employee health and wellness programs are nothing new – as early as the 1880s, the head of National Cash Register met employees for horseback rides before work. In the 1900s, Milton Hershey built a leisure park for his employees as a place to blow off steam. While formal programs to promote work-life balance started to…
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You Shouldn’t Need an App to Read Your Health Food Label
Every year consumers are inundated with foods promising to help them lose weight, fit into their favorite pair of skinny jeans and make them feel like a million bucks. This is understandable — considering the obesity statistics from a recent Nielsen global health and wellness study concluded that the percentage of overweight adults has increased…
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Back to Basics
Instead of focusing on the next big trend, hottest technology or newest algorithm, why not redirect that energy and focus on mastering the basics?
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2015: The “Year of Visual Content” (Again)
We’ve already experienced this shift towards visual content and visual-based networks, a larger question is, what further innovations will 2015 hold?
Read MoreMy Brand Crush
Do I have a man crush on Aaron? A little. But it’s greatly outweighed by my brand crush.
Read MoreGubernatorial Candidates Go Social to Court Millennials
The majority of these undecided voters could very well be Millennials, so how do you reach and—even more difficult—inspire this unresponsive generation?
Read MoreA Theory of Brand Motivation
Let’s talk about the Hierarchy of Brand. Whenever your brand became a brand, there was a most basic need to fulfill with your audience.
Read MoreRobin Williams, Edelman and the PR Balancing Act
Know when to speak and when to stay silent, be respectful and choose your words wisely.
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