Posts by Andy Larsen
From Premise to Paradigm: A Social Media/PR Retrospective of 2014
2014 will be noted as the year that the lines between PR and social vanished.
Read MoreSix Tips for Using Jargon, Buzzwords and Slang
The resolution season also produces a slew of more personal pieces on lingo to eliminate, based on criteria such as one’s age or gender
Read MoreIt’s All in the Hook
Much has been made of the fact that we live in a world of diminished attention spans and information overload– particularly by the advertising trade media.
Read MoreAdvertising Lessons From Mad Men
Buried among the personal drama and pitch-perfect period depiction, however, there are some advertising lessons to be learned – like the beauty of simplicity.
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Feed the Beast: Enabling Mobile Addiction
Examples of smart phone addiction are everywhere.
Read MoreWIGCOT (without the sweat)
Now that I’ve got enough distance from it in the review mirror, I’m looking forward to coming back to it again as a “civilian.”
Read MoreLESSONS FROM VW: If You’re Gonna Be Controversial, Do Your Homework First
While the “Get Happy” ad was a gamble to some extent, it was a smart gamble and one with a very high upside.
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TRADE PUBS: Rumors of Their Demise are Greatly Exaggerated
How many times in the last year have you heard the mantra that “print is dead – and magazines are dying”?
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