WIGCOT-2017, Boelter Lincoln, Blog, Travel

The 30th Annual Wisconsin Governor’s Conference on Tourism took place last week at Potawatomi Hotel & Casino in Milwaukee.  Close to 1,000 attendees converge on a city once a year to learn what’s new in the tourism industry and, of course, catch up with old friends. This year Andrew McCarthy – yes THAT Andrew McCarthy…

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Boelter + Lincoln, Blog, WIGCOT2016

As a marketer in the travel and tourism industry, you know that spring and summer are right around the corner when 1,000 industry professionals converge on a destination for the annual Wisconsin Governor’s Conference on Tourism (WIGCOT). The theme of this year’s conference, held at Ho-Chunk Casino in Wisconsin Dells, was “Better Together.” But based…

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Boelter + Lincoln, blog, travel, millennials

It seems that every time I go online I see endless pictures of 20-somethings posing on Machu Picchu, Facebook check-ins to New Orleans’ Café du Monde and Pinterest boards filled with maps, travel tips and the word “Wanderlust” overlaid an obscure landscape image. There’s no doubt about it, millennials have been bitten by the travel…

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Boelter + Lincoln, Virtual Reality, blog

For years, virtual reality (VR) has been just out of reach, existing only on the big screen through sci-fi films and fantasy. We have been anxiously awaiting the age of flying cars, time machines, aliens and home automation. Well, time’s up! We want to travel to Berlin for The Festival of Lights and then off…

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Boelter + Lincoln, blog, social media, tourism

Regardless of the games that Wisconsin’s weather may be playing on us, we’re on the cusp of the 2015 peak travel season! For many families, couples and adventure seekers, this means a way to unplug from the daily grind and recharge the internal batteries. But for travel/tourism destinations and brands, this is your proverbial two-minute…

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Boelter + Lincoln, Blog, Travel & Tourism

Every March 1,000 tourism professionals meet for the Wisconsin Governor’s Conference on Tourism (WIGCOT). This is a time for destinations, attractions, hotels and industry partners to share their successes, learn about new trends and to plan for the upcoming tourism season. This year the conference was held in La Crosse along the banks of the…

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Only a few days away from March and I’m watching the weather forecast for the next two weeks. Unfortunately, it looks like nothing but more arctic outbreak, polar vortex, and bone-chilling cold well into March. What does this crazy cold winter in the middle and eastern parts of the United States mean for the travel…

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