TRAVEL + TOURISM
The travel marketing experts at B+L work with destinations, hotels and attractions to develop unique campaigns that effectively reach targeted consumer segments, build brand value and grow business.
The benefits to clients are significant. Our experience and tactical expertise allows us to hit the ground running in order to quickly deliver the desired results – including inbound inquiries, reservations, RevPAR growth, ticket sales and economic impact.
We achieve this by leveraging new insights from our ongoing research into the destination, accommodation and activity selection process. We turn this knowledge into compelling marketing initiatives that create demand for your travel/tourism product. We also have extensive experience in generating earned media, creating editorial ideas and compelling content that drives awareness and brings invaluable third-party media validation through coverage.
Destination Marketing Organizations
Bayfield County Tourism
Brookfield Convention & Visitors Bureau
City of Delafield Tourism Council
City of Galena
City of Eagle River
Door County Visitor Bureau
Eagle River Chamber of Commerce
Elkhart Lake Tourism Commission
Packer Country Regional Tourism Office
Racine County Visitor & Convention Bureau
Wisconsin Dells Visitor & Convention Bureau
Wisconsin Department of Tourism
Wisconsin Public Radio
Dells Boat Tours®
Ho-Chunk Casino Hotel and Resort
Mt. Olympus Water & Theme Park
Noah’s Ark Waterpark
Original Wisconsin Ducks®
Passport to Savings (Attraction Discount Program)
Potawatomi Bingo Casino
Tommy Bartlett, Inc.
Wild Rock Golf Club
Experimental Aircraft Association (EAA)
Steel Bridge Songfest
The Milwaukee Mile
Wisconsin State Fair Park
Hotels & Resorts
Circus World Museum
H.H. Bennett Studio & History Center
Milwaukee Art Museum
Milwaukee Public Museum
Museum of Wisconsin Art
Door County Visitor Bureau Social Media Case Study
The Door County Visitor Bureau (DCVB) was looking to partner with an agency to oversee its social media content creation and community management initiatives for the 2014 calendar year.
WDVCB Waterpark Capital Case Study
The Wisconsin Dells Visitor & Convention Bureau is a tourism destination marketing organization comprised of 500-plus members.
Wilderness Online Case Study
Wilderness Hotel & Golf Resort is one of the premier lodging options located in the tourism driven area of Wisconsin Dells.
Eagle River Case Study
The Eagle River Area Chamber of Commerce & Visitors Center is a destination marketing organization made up of local business owners.
Yogi Bear Case Study
Yogi Bear’s Camp-Resort & Water Playground needed help educating travel planners about the benefits of camping at Yogi Bear in order to increase bookings during their busy summer season.
WDVCB-VIZU Case Study
Recognizing the evolution of interactive advertising, B+L wanted to measure how online ads impact viewer perceptions of key brands, such as Wisconsin Dells.
Tommy Bartlett Show Case Study
The Tommy Bartlett Show is a 60+ year tradition in Wisconsin Dells. This water, ski and sky show is packed with 90 minutes of high-energy entertainment for people of all ages.
Door County Visitor Bureau Print Co-Op
DCVB and B+L first partnered in 2014 to oversee its social media content creation along with public relations and media outreach.