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TRAVEL + TOURISM

The travel marketing experts at B+L work with destinations, hotels and attractions to develop unique campaigns that effectively reach targeted consumer segments, build brand value and grow business.

The benefits to clients are significant. Our experience and tactical expertise allows us to hit the ground running in order to quickly deliver the desired results – including inbound inquiries, reservations, RevPAR growth, ticket sales and economic impact.

We achieve this by leveraging new insights from our ongoing research into the destination, accommodation and activity selection process. We turn this knowledge into compelling marketing initiatives that create demand for your travel/tourism product. We also have extensive experience in generating earned media, creating editorial ideas and compelling content that drives awareness and brings invaluable third-party media validation through coverage.

B+LOGs

WIGCOT-2017, Boelter Lincoln, Blog, Travel

WIGCOT 2017 Sheds Light on Big Social Data

The 30th Annual Wisconsin Governor's Conference on Tourism took place last week at Potawatomi Hotel & Casino in Milwaukee.  Close to 1,000 attendees converge on a city once a year…

Boelter + Lincoln, Blog, WIGCOT2016

Marketing Lessons from WIGCOT: Embrace Change or Else

As a marketer in the travel and tourism industry, you know that spring and summer are right around the corner when 1,000 industry professionals converge on a destination for the…

Boelter + Lincoln, Blog, Travel, Millennials

Wanderlust or Bust: How Millennials Are Reshaping Travel

It seems that every time I go online I see endless pictures of 20-somethings posing on Machu Picchu, Facebook check-ins to New Orleans’ Café du Monde and Pinterest boards filled…