TRAVEL + TOURISM

Preserving and promoting our parks and the other open lands that are necessary for the enjoyment of outdoor activity is not a political issue; it is an economic and social issue.

Why don’t CVBs from the Caribbean, Mexico, Latin America and other beach destinations retain Wisconsin-based agencies to create their branding and marketing campaigns?

Maximizing visitation during the shoulder seasons is key to maximizing the success of your destination’s marketing budget.

The seasonal nature of the tourism business has also changed. Spring and summer shoulders seasons get more attention and promotion than ever before.

Much of what we do in advertising is based on desire. And when it comes to selling a destination, it’s all desire.

Many customers are willing to share personal information if they believe it will benefit them.

As travel marketers, we’re in one of the most competitive industries, all fighting over the same thing: travelers and their discretionary spending funds.

Now that I’ve got enough distance from it in the review mirror, I’m looking forward to coming back to it again as a “civilian.”