Health Care
Millennials Beginning to Drive Health Care Marketing
Reputation Management More Important Than Ever
Read MoreMillennials and Mobile Begin to Drive Health Care Marketing
To successfully reach millennials and build lasting relationships, it’s important to understand their beliefs, expectations and behaviors.
Read MoreRobin Williams, Edelman and the PR Balancing Act
Know when to speak and when to stay silent, be respectful and choose your words wisely.
Read MoreFTC’s “Gut Check”: Is Self-Policing Enough for Weight Loss Products?
The research supporting these weight loss supplements is weak at best – and weight loss supplement advertising is extremely difficult for the Federal Trade Commission to enforce.
Read MoreMarketing Obamacare: Courting the “Young Invincibles”
A key focus for the administration has been young, healthy adults, ages 18-29.
Read MoreNO SECRET: mHealth Benefits both Patients and Providers
The health care industry’s use of digital media to enhance the patient experience, however, is still in its infancy.
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