GENERAL
What B2B can learn from B2C
Advertising pioneer William Bernbach once said, “In advertising, not to be different is virtually suicidal.”
Read MoreSparking conversations: UGC a Key for Millennial Marketers
With U.S. millennials expected to have $1.4 trillion in spending power by 2020, brands need to ensure they are stepping up their UGC game.
Read MoreRobin Williams, Edelman and the PR Balancing Act
Know when to speak and when to stay silent, be respectful and choose your words wisely.
Read MoreLESSONS FROM THE ALS ICE BUCKET: Keep it simple, visual
These best practices criteria don’t just apply to social media memes. When pitching a journalist a story, the hook is the big idea that grabs attention.
Read MoreDon’t Throw Out That Napkin!
When it comes to brainstorming, the ideas go where you go, they are where you are, and they come from where you’ve been.
Read MoreYour Name is Meaningless
When it comes to a business, the naming process isn’t all that different. A name or tagline relies heavily on the context in which we put it.
Read MoreFollow the iBeacon to Revolutionize Your Marketing Efforts
Smart marketers should be developing new and innovative applications to improve customer experience, sales and all-around performance.
Read More“Co-opetition” May be a Key to Increased Business
In racing, drafting doesn’t just help the trailing car; it allows both to go as much as 5 miles per hour faster. Co-opetition in business works much the same way.
Read MoreActivism Through Consumerism’s New Medium
I recently sat down with Steve Daniels on Newsradio 620 WTMJ to talk about how companies can use social media marketing to really enhance their corporate social responsibility efforts.
Read MoreDo You Know Your Community Manager?
In light of Monday’s now infamous social snafu on behalf of the US Airways Twitter account (and arguably the most epic social media fail of 2014 thus far) it really begs the question – just who is manning your social communities and most importantly, should they be?
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