GENERAL

New video for Quench X, enjoy ( Warning turn your speakers down if you’re at work) Quench X from Andrew Kazlauskas on Vimeo.

B+L’s TV spot, “Awesome Chula” won an Adworkers “Nut” award at the annual Milwaukee 99 show, which means it was one of the Top 20 creative pieces done by MIlwaukee agencies last year. Awesome Chula from Boelter + Lincoln on Vimeo.

More and more marketers are taking advantage of Foursquare, the location-based social networking game. Nationwide companies like Bravo and Starbucks have tapped into Foursquare’s marketing genius by offering users added incentives to engage with their brands. What is Foursquare? Foursquare is a smart phone app and website that works by letting the user tell the…

I’ve pretty much given up explaining my job to people at cocktail parties, weddings and bar mitzvahs.  However, every now and then I get drawn into a conversation that begs for a more detailed response than “I’m in marketing.”  Typically, the doctor/lawyer/cable installer I’m talking to has only the vaguest idea of what an agency…

by Andy Larsen
It’s March Madness, baby, and television ratings for the upset-filled NCAA Division I men’s basketball tournament have been (to paraphrase Dick Vitale) super…{more}

by Garth Cramer
I work in advertising, and with the annual buzz about the Super Bowl, you’d think my main topic of conversation would have been Super Bowl advertisements…{more}

by Andy Larsen
While there’s been a ton of debate about Royal Caribbean’s cruise ships resuming visits to Haiti… {more}

“Reports of my death have been greatly exaggerated”— Mark Twain Like Mark Twain, direct mail may have been written off a bit prematurely. In fact, given the growing pervasiveness of spam filters, direct mail is probably poised for a comeback. At the very least, it offers marketers a nice complement to e-mail direct marketing. In…